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LO1:EXPLAIN THE ROLE OF MARKETING AND HOW IT INTERRELATES WITH OTHER FUNCTIONAL UNITS OF AN ORGANIZATION LO2: COMPARE WAYS IN WHICH ORGANIZATIONS USE ELEMENTS OF THE MARKETING MIX (7PS) TO ACHIEVE OVERALL BUSINESS OBJECTIVES LO3:DEVELOP AND EVALUATE A BAS$11.77
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LO1:EXPLAIN THE ROLE OF MARKETING AND HOW IT INTERRELATES WITH OTHER FUNCTIONAL UNITS OF AN ORGANIZATION LO2: COMPARE WAYS IN WHICH ORGANIZATIONS USE ELEMENTS OF THE MARKETING MIX (7PS) TO ACHIEVE OVERALL BUSINESS OBJECTIVES LO3:DEVELOP AND EVALUATE A BAS
This document has met the criteria for a pass, it follows the marking criteria, I would suggest whoever gets this documents to change some of the company references and then it should be ok to avoid any plagiarism, in case your course is subject to turnitin submission.
LO1: EXPLAIN THE ROLE OF MARKETING AND HOW IT INTERRELATES WITH
OTHER FUNCTIONAL UNITS OF AN ORGANIZATION........................................................... 4
PRICING STRATEGIES........................................................................................................................... 4
COST LEADERSHIP............................................................................................................................... 4
COMPETITIVE PRICING........................................................................................................................ 5
PROMOTION........................................................................................................................................ 5
HOW MARKETING INTERRELATES WITH OTHER DEPARTMENTS.......................................................6
LO2 COMPARE WAYS IN WHICH ORGANIZATIONS USE ELEMENTS OF THE
MARKETING MIX (7PS) TO ACHIEVE OVERALL BUSINESS OBJECTIVES........................ 7
TESCO PLC MARKETING MIX............................................................................................................. 7
MORRISON MARKETING MIX........................................................................................................... 10
LO3 DEVELOP AND EVALUATE A BASIC MARKETING PLAN........................................... 12
EXECUTIVE SUMMARY...................................................................................................................... 12
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