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MacRae, Paul. Business and Professional Writing.
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PART I THE BASICS OF STRONG WRITING 23 Chapter 1 Plain Language 25 Business Communication versus Academic Writing 25 Plain Language 27 Exercises 32 Chapter 2 The Seven Cs of Good Professional Communication 33 Introduction 33 1. Clear 34 2. Concise 39 3. Concrete and Specific 42 4....
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