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Business Acumen C201 WGU – 433 Questions and Answers
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Business Acumen C201 WGU – 433 Questions and Answers
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Business Acumen C201 WGU– 433 Questions and Answers
Human Interaction & Structure - -Which two key elements does an effective
organization include?
-It establishes a direct flow of authority - -Why does a line organization
structure function most effectively in a crisis situation?
-Departmentalization - -A company might divide itself into smaller groups
that best match the types of customers it serves. What is this an example of?
-Achievement of company goals - -Which primary driver does management
use for an organization's structure?
-Departmentalization - -Which step in the organizing process results in
management grouping work activities into units within the organization?
-product - -A high-tech startup company is launching a marketing campaign
for its new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging?
-Everyday Low Pricing - -Which marketing strategy is devoted to
maintaining continuous bottom line prices rather than relying on short-term
price-cutting tactics such as cents-off coupons, rebates, and special sales?
-When demand for the product is driven by the end user - -When would a
pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy?
-Affinity Programs - -Which marketing tool is often used to build effective
relationship marketing campaigns?
-Personal Selling - -Which element of the promotional mix has the
advantage of messaging that can be tailored for each customer but the
disadvantage of a high cost per contact?
-Target Market, Sales Revenue Goals and Plan Implementation Timeline - -
What three factors should be addressed in a successful marketing plan?
, -Race & Ethnicity, Income and Household Size - -Which three characteristics
are measured in demographic segmentation?
-A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences - -In
which three ways does business-buying behavior differ from consumer-
buying behavior?
-Priced high
Purchased infrequently
Available from a small number of retail outlets - -Which three factors
suggest a product should be marketed as a specialty product?
-Accessories to primary products
Consumable supplies - -With which two types of products does a marketing
strategy rely on advertising more than personal selling?
-Adding new users, finding new uses for the product, increasing frequency of
use. - -After years of marketing a body lotion, a cosmetics company begins
promoting the lotion as an insect repellent as well.In which three product life
cycle extension strategies did this company engage?
-Awareness, Loyalty and favorable images - -What are three qualities of
strong brand equity?
-brand preference - -A customer intends to purchase her favorite cereal. It
is out of stock, so she purchases an alternative brand of cereal instead.Which
stage of brand loyalty is this customer in?
-Direct - -Which manufacturer distribution model is enhanced by the
shipping and tracking capabilities of a global package delivery service?
-Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan - -Which three tasks are key
responsibilities of operations managers?
-Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in
operations activities. - -Which two characteristics does a Just-In-Time (JIT)
System have?
-Establishment of effective quality systems - -Which aspect of operations
management do the ISO 9000 standards address?
, -Flexible - -Which manufacturing model uses technology to produce small
runs of customized products cost effectively?
-Limited-function merchant wholesaler
Full-function merchant wholesaler - -Which two of the following distribution
channels would take title of the products they handle?
-Demand Curve - -Which economic graph is used by organizations to
regulate production by predicting the amount of product buyers will
purchase at different prices?
-Price of substitute goods
Customer preference - -Which two factors drive demand in a microeconomic
system?
-Demand increases - -How does a sudden shortage of a commodity product
affect the immediate demand for the product at its current price?
-Economy expands
Personal wealth increases - -Which two impacts result from a nation's
increase in productivity?
-To encourage bankers to make loans
To cut the cost of borrowing - -For which two purposes will the U.S. Federal
Reserve System follow an expansionary monetary policy?
-A rise of interest rates on these securities
An increase in overall cost of debt to private borrowers - -Which two
economic impacts should a manager anticipate when the U.S. government
reduces the number of Treasury bills, Treasury Notes, and Treasury bonds it
sells?
-Analyzing major investment decisions - -What is one role of a financial
manager?
-Making capital market investments
Creating a financial plan - -Which two activities are finance activities rather
than accounting activities?
-Venture capital
Public sale of stocks
Hedge funds - -Which three sources should a business consider when
seeking a long-term funding source?
-commerical paper - -In which type of security should a business invest its
excess cash in anticipation of paying off the current year's tax liability?
, -It assumes the risk of the assessed value of the security from the issuer. - -
Which role does the underwriter play in financing business operations when
using the capital market to sell securities to the public?
-To determine the accuracy of forecasted revenues, costs, and expenses - -
Why should a manager use financial controls in a firm's financial plan?
-Sales forecast plus non-sales revenue - -What does a CFO use in financial
planning to determine the expected level of revenue for future periods?
-It capped the debit card swipe fee at 21 cents. - -How did the Dodd-Frank
Wall Street Reform and Consumer Protection Act impact retailers?
-Buying stock in the public company for which the employee works based on
a conversation the employee overheard at a cocktail party between two of
the company's executives
Selling company stock because a co-worker told the employee the
company's new drug is failing in clinical trial - -Which two activities are
prohibited by insider trading laws and should be avoided by a firm's
employees?
-Volatility of interest rates
Frequent renewals - -Which two risks does a firm face by funding the
purchase of long-term assets with short-term funding sources?
-Long-term commercial bank loan - -Which funding source should a firm use
if it wishes to secure long-term financing while retaining all of its equity?
-It can make large amounts of money available.
It carries interest rates that are 1 to 2 percent less than bank loans.
It has a maturity that ranges between 1 and 270 days. - -Which three
characteristics make commercial paper a low-risk, attractive source of short-
term funding for a business?
-Ensure that earnings remain larger than interest payments - -What should
a firm do to manage the risk of using leverage when exploring long-term
funding options?
-The balance sheet - -Which financial statement should an investor examine
to identify the liabilities of a firm?
-Leverage - -A company wishes to determine if it should fund a project with
bonds or equity.Which business concept would it most likely use to assist in
the decision?
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