AI-Powered Performance Ads Certification Exam Questions & Answers 2024. Contains terms like: Google AI Benefits - Answer: - Stay ahead in a dynamic world: Google Ai can uniquely respond to new scenarios and be there for opportunities as they arise
- More effective: Machine learning and AI solution...
AI-Powered Performance Ads
Certification Exam Questions & Answers
2024.
Google AI Benefits - Answer: - Stay ahead in a dynamic world: Google Ai can
uniquely respond to new scenarios and be there for opportunities as they arise
- More effective: Machine learning and AI solutions now work together to
optimally boost performance throughout a campaign
- Importance in a privacy-safe future: Advertisers who provide their first-party
data and use it as an additional signal to make sure they show the right ad to the
right customer at the right time
First step to adopting Google AI solution - Answer: Align on the most relevant,
impactful metrics for your business
,AI-Powered Performance Ads Certification
- business objectives and marketing metrics: business objective designed to drive
and measure business results, such as revenue, profit, or market share. Marketing
metrics should closely align to those business objectives, such as total revenue
return on ad spend, profitability per dollar invested, and number of quality
customers acquired.
- ensure alignment across leadership: Your leadership team should align on
marketing metrics, ideally before the beginning of a new year
- Create a single source of truth to measure success: Create a set of joint KPIs
between marketing and finance teams to track on a regular basis. Then build
source of truth to help them measure against these to demonstrate the impact of
marketing on company performance
Q: Why your data is valuable - Answer: -High quality: you receive your data from
the right source--your customers
-Relevant: data relates directly to the products you sell and the customers who
buy from you
-Unique: no other company has the same customer data as you
Data strategy - Answer: Data advertisers provide machine learning algorithms to
help shape and define how Google's AI will perform. The more accurate data, the
better trained the algorithm will be to deliver strong results
Impactful data sources - Answer: -Offline data: involve offline sales or leads, use
offline data to help optimize toward your overall objectives
,AI-Powered Performance Ads Certification
-Customer segmentation data: tell marketing engine who your high-value
customers are to drive results you're working toward. If goal is to drive quality
leads, segmenting customers by value can help you identify even more customers
and helps drive impact against marketing metrics and business objectives
-Profit margin data: Use margin data (determined by basket or user) in your value
bidding strategy to help drive total profit
Create a future-proof measurement strategy - Answer: -Step 1: make sure you
have a solid foundation of online conversion measurement (as a best practice,
implement global site tag and enhanced conversions to minimize the gap when
cookies aren't available)
- Online sales: If you measure online sales with transaction-specific values and use
the Google tag, you can track transaction-specific conversion values. Can also use
Tag Manager to deploy conversion tags with values.
- Lead generation: If you measure values from your lead generation campaigns
that have been qualified or closed, you should implement enhanced conversions
for leads
-Offline sales: If you measure the impact of your online ad spend with offline
sales, implement store sales measurement.
- Other offline conversions: If your conversion value is only available offline or in
your customer relationship management (CRM) system, you can also import
offline conversions from ad clicks into Google Ads.
Google solutions pointers - Answer: -make sure you have automated Search
campaigns through bidding, creatives, and targeting
, AI-Powered Performance Ads Certification
-Add PMax campaigns to make sure brands show up consistently across all Google
Ads channels and inventory
- UNCAP BUDGETS to fully capture the benefits of AI's potential
- Use automatically applied recommendations to automatically optimize
campaigns
Test with Google Ads experiments - Answer: One-click experiments can be created
directly from recommendations cards for certain types of recommendations, such
as broad match adoption. Once you have identified an opportunity within the
recommendations page, apply it through a one-click experiment to begin a test.
Make use of insights - Answer: Use the Insights page within Google Ads to identify
trends in your markets and understand performance.
- combines multiple data sources to tell what's happening in campaigns, why it's
happening, and what to do about it; understand things like performance
fluctuations, predicted upcoming events, and who converts best for their ads
- Available at account and campaign level
You can also find recommendations on the Insights page, helping you improve
your optimization score and campaign performance by reviewing Insights
Common digital leader traits - Answer: -scaling capabilities
-leading with agility
-Always-on mindset
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