2020 PRSA APR Exam Practice Questions And Answers You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You..
1. You are responsible for an internal employee newsletter. A freelance
photographer provides several photos you intend to use in the next issue.
Your supervisor quickly reviews and approves the newsletter before leaving
for an extended vacation. You are nearing your deadline and in final
preparation of the files, you notice fine print copyright information by the
photographer in the corner of the images. Which one of the following is the
best course of action?
A) This is work for hire so you can follow the directive of your supervisor
and proceed with publication of the newsletter.
B) Contact the freelance photographer directly to get verbal approval for
publication.
C) Coordinate with your legal counsel to review the contract terms before
taking further action.
D) Include the copyright information from the photographer in the photo
caption and proceed with publication of the newsletter.: C) Coordinate with
your legal counsel to review the contract terms before proceeding with publication.
(EPR
10th, pgs 157-158 and PR: S&T 10th, pgs 302-303)
2. You are the public relations manager at a automotive manufacturer,
reporting to the company president. Your company is about to announce an
expansion, which will be a major economic boost for the community, at a
press conference. Your boss would like to share some additional details
about the acquisition "off the record" with several community partners
following the press conference at a VIP event, which some media may
attend. What counsel would you offer your boss?
1. We trust our partners and this will improve our community relations
2. It is acceptable to share these details if we inform the audience that what
we share is off the record
3. It is acceptable to share these details if reporters do not attend the event
4. You should never share things off the record unless you really want it t
get out: 4. You should never share things off the record unless you really want
it t get out
(EPR p.231)
, 2020 PRSA APR Exam Practice Questions
3. Which of the following two statements are correct in order for you to use
these photos in ads?
A. The company hired and paid the photographer for the professional
event photos and owns them for future use.
B. These photos can only be used if the photographer has provided
written permission to reproduce the event photos beyond the original
purpose of an internal newsletter.
C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their family
members would need to have signed releases to be used in the ads: B.
These photos can only be used if the photographer has provided written
permission to reproduce the event photos beyond the original purpose of an
internal newsletter.
C.The employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company.
Reference: Public Relations Strategies and Tactics (10th ed): Page 298: Photo
Releases and Page 302: Photography and Artwork.
4. As the internal communications officer of a large corporation, You've
discovered numerous unofficial newsletters being published and emailed to
3,000 employees without your knowledge. On further investigation you
discover in each newsletter a national ad appeared with the copyright
symbol listed, but with digital modifications made to each ad changing the
color and size. What three significant copyright laws were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory
Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and
Copyright Infringement.: E. Trademark, Digital Millennium Copyright Act
(DMCA), and Copyright Law.
, 2020 PRSA APR Exam Practice Questions
(APR Study Guide, pgs. 105-107)
5. You assign your intern the job of finding a royalty free image to illustrate a
blog. She brings back a great photo - it's from BING images.
What law do you talk to her about?
A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel: A. the image on Bing may be copyrighted, you need to
show her how to check.
Plagiarism is when you pass off someone's else's work as your own or without
attribution; Slavish copyright is when you copy word for word, and defamation-libel
is when you disseminate a public falsehood about a person or organization.
6. Jonah Lehrer, the 31 year old wunderkind author of Imagine, was recently
fired from the New Yorker. He was caught for several violations - made up
quotes including one attributed to Bob Dylan. A Dylan scholar hounded him
for the source and Jonah had to confess he made it up. The publisher of
Wired.com hired a journalism professor to review his work for authenticity.
The professor discovered Lehrer paraphrased without attribution and some
of his conclusions were found to be from the work of another scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book: Correct answer: C.
a is unethical, b is plagiarism.
7. Your new employee forgot to get an intern to sign a release form for her
photo for the annual report. He also secretly recorded a phone conversation
with a client that he was afraid would turn confrontational. As you debate
whether to keep this employee in your agency, you have him write an essay
on which of the following torts? Choose 2.
A) Public disclosure
B) False Light
, 2020 PRSA APR Exam Practice Questions
C) Intrusion
D) Appropriation: Correct answer - C & D.
Secretly recording a conversation is a violation of intrusion and using a person's
image or name without their permission is Appropriation. a is embarrassing facts
or pictures that come out in public and B is when a truthful statement is out of
context and puts a person or organization in a misleading context.
8. Your public relations department wants to share a magazine article from
another nonprofit organization with your members. For which of the
following scenarios would you need to obtain permission from the copyright
owner to share the article? (Choose 3.)
A) If you email the article to the members of your organization
B) If you send the members of your organization a link to the article on the
other organization's website
C) If you distribute the article to the members of your organization at its
annual meeting
D) If you reprint the article in your organization's newsletter: A, C, D
[From Cutlip & Center's Effective Public Relations, 11th ed., p. 140]
9. While looking for material for the next round of commercials, a campaign
staffer hands you a transcript containing unflattering information about the
opponent and illicit affairs he's had with several women other than his wife.
The staffer said that this information was overheard by a former staffer of
the opponent while at a local bar. Which would be the most ethical choice in
this situation for handing the information you were given?
1. You can use the information because there is no reasonable
expectation of privacy at a bar.
2. You can not use the information since the former staffer did not give
express permission to use what he said.
3. The information is fair game since it was gathered during the bar's
normal business hours.
4. You can not use the information since you aren't sure if the source had
a confidentiality agreement while as an employee of the opponent.: Answer:
4
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