basic marketing a strategic marketing planning app
test bank
Written for
Basic Marketing
Basic Marketing
Basic Marketing
All documents for this subject (12)
Seller
Follow
evileye251
Reviews received
Content preview
, Chapter 01
Marketing's Value to Consumers, Firms, and Society
True / False Questions
1. Marketing is basically selling and advertising.
True False
2. Marketing, in the literal sense, means "selling" or "advertising."
True False
3. Marketing means "promotion and selling."
True False
4. Actually making goods or performing services is called marketing.
True False
5. Estimating what price consumers are willing to pay for a product and if the firm can
make a profit selling at that price, is an example of a production activity.
True False
6. Marketing can provide needed direction for production and help make sure that the
right goods and services find their way to interested consumers.
True False
7. Marketing plays an essential role in creating customer satisfaction.
, 18. The micro view of marketing sees it as the performance of activities that seek to
accomplish an organization's objectives by anticipating customer or client needs and
directing a flow of need-satisfying goods and services from producer to customer or
client.
True False
19. Marketing is the performance of activities that seek to accomplish an organization's
objectives by anticipating customer or client needs and directing a flow of need-
satisfying goods and services from producer to customer or client.
True False
20. The micro view of marketing is mainly concerned with the activities performed by
organizations.
True False
21. From a micro view, marketing activities are performed only by profit-oriented
organizations.
True False
22. Marketing only applies to profit organizations.
True False
23. Marketing only applies to for-profit organizations.
True False
24. Marketing activities should be of no interest to a nonprofit organization.
True False
25. Marketing activities should begin with potential customer needs, not with the
production process.
True False
26. Production, not marketing, should determine what products are to be made.
True False
27. Marketing should begin with the production process.
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller evileye251. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $27.15. You're not tied to anything after your purchase.
