Garantie de satisfaction à 100% Disponible immédiatement après paiement En ligne et en PDF Tu n'es attaché à rien
logo-home
Consumer Behavior 11th Edition by Leon Schiffman, Joseph Wisenblit Test Bank $28.49   Ajouter au panier

Examen

Consumer Behavior 11th Edition by Leon Schiffman, Joseph Wisenblit Test Bank

 4 vues  0 fois vendu
  • Cours
  • Consumer Behavior
  • Établissement
  • Consumer Behavior

Consumer Behavior 11th Edition by Leon Schiffman, Joseph Wisenblit Test Bank

Aperçu 4 sur 662  pages

  • 11 janvier 2024
  • 662
  • 2024/2025
  • Examen
  • Questions et réponses
  • Consumer Behavior
  • Consumer Behavior
avatar-seller
Succeed
,Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior

1) The actions that consumers display in searching for, purchasing, using, evaluating, and
disposing of products and services that they expect will satisfy their needs is known as
.
A) the production orientation
B) consumer behavior
C) narrowcasting
D) positioning
E) the marketing mix
Answer: B
Diff: 1
Skill: Concept
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Reflective thinking

2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store
brand.
B) Javier generally gets gas on Monday mornings on his way to work.
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
D) Jeremy generally recycles his old newspapers and cardboard boxes.
E) All of the above are examples of consumer behavior.
Answer: E
Diff: 2
Skill: Application
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Application of knowledge

,3) Marketing and consumer behavior stem from the , which maintains that the essence
of marketing is satisfying consumers' needs, creating value and retaining customers.
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept
Answer: E
Diff: 1
Skill: Concept
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Analytical thinking

4) An example of a company that applied the production concept in the early twentieth century is
.
A) Google
B) Microsoft
C) Ford
D) General Motors
E) Apple
Answer: C
Diff: 1
Skill: Application
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Application of knowledge

, 5) Tripp runs a product development division at a software company. His division was focused
on producing a word processing software that performs better and has more features than any
competitive product, so they added every feature that was technically feasible. However, they
found that consumers were satisfied with fewer features and unwilling to pay more for the
advanced software. Tripp and his team suffered from .
A) marketing myopia
B) over-segmentation
C) target marketing
D) technology devotion
E) marketing vision
Answer: A
Diff: 3
Skill: Application
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Application of knowledge

6) During historical periods when demand exceeded supply, businesses adopted the
concept.
A) marketing
B) technology
C) societal
D) production
E) product
Answer: D
Diff: 2
Skill: Concept
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Analytical thinking

Les avantages d'acheter des résumés chez Stuvia:

Qualité garantie par les avis des clients

Qualité garantie par les avis des clients

Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.

L’achat facile et rapide

L’achat facile et rapide

Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.

Focus sur l’essentiel

Focus sur l’essentiel

Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.

Foire aux questions

Qu'est-ce que j'obtiens en achetant ce document ?

Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.

Garantie de remboursement : comment ça marche ?

Notre garantie de satisfaction garantit que vous trouverez toujours un document d'étude qui vous convient. Vous remplissez un formulaire et notre équipe du service client s'occupe du reste.

Auprès de qui est-ce que j'achète ce résumé ?

Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur Succeed. Stuvia facilite les paiements au vendeur.

Est-ce que j'aurai un abonnement?

Non, vous n'achetez ce résumé que pour $28.49. Vous n'êtes lié à rien après votre achat.

Peut-on faire confiance à Stuvia ?

4.6 étoiles sur Google & Trustpilot (+1000 avis)

79202 résumés ont été vendus ces 30 derniers jours

Fondée en 2010, la référence pour acheter des résumés depuis déjà 14 ans

Commencez à vendre!
$28.49
  • (0)
  Ajouter