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Summary Consumer Behavior Practice Exam Questions - BA Master's UvA $9.69   Add to cart

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Summary Consumer Behavior Practice Exam Questions - BA Master's UvA

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PM FOR DISCOUNT :). Practice exam questions & answers mentioned by teacher in the academic year 2023/2024 for the Consumer Behavior course of UvA.

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  • January 10, 2024
  • 8
  • 2023/2024
  • Summary
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University of Amsterdam

MSc Business Administration / Digital Marketing / Consumer Behaviour

Academic Year 2023/2024




Consumer Behaviour
Exam Questions & Answers
(Week 1 – Week 6)

, Questions

Q1: A new supermarket is launching a premium brand of cereals. You are the consultant
advising them where to place the product on the shelf. According to Atalay et al. (2012),
where should the product be placed? Please name and describe what is the effect explained
in the paper. What did the researchers observe in their experiment? What technology did
they use? Hat is the cognitive process that explains the effect?




Q2:




Q3: For which of the following products, do you predict a higher effect of an ad with a positive
emotion: a vacuum cleaner or a designer jeans? Will this effect be different for an insurance
industry versus automobile industry? How exactly this ad will affect consumers? and why? (5
points, 80 words)

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