Exam (elaborations)
MKTG 3340 EXAM 1 QUESTIONS WITH CORRECT ANSWERS GRADED TO PASS
- Course
- Institution
what is marketing? - the management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? - 1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through EXCHANGE (each are bett...
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