BUSI 2204 MIDTERM EXAM GRADED A+ /BASIC
MARKETING
REAL EXAM VERSION B/ BUSI 2204 MIDTERM EXAM 2023/2024
NEW UPDATE WITH SOLUTIONS
1. Solitude Nurseries is a retailer that helps homeowners create backyard sanctuaries for pondering the wonders
of nature. Its owner believes he maintains the loyalty of the store’s customers by stocking only the highest
quality merchandise and offering a customer satisfaction guarantee. With which element of the marketing mix is
the manager most concerned?
a. price
b. distribution
c. product
d. promotion
Scenario
Because Telus Corporation wanted to become a big player in the booming market for outsourcing computer
services, it set up Lucent Technologies to manage corporate clients’ worldwide computer networks. Lucent
Technologies assists corporations in global network and computer management by drawing on Telus’s
worldwide digital network and its computer hardware and software businesses. It also relies on the expertise of
technicians at Bell Laboratories.
2. Refer to the Scenario. What does Lucent Technologies sell?
a. consumer items
b. business products
c. supplies
d. installations
,3. Although the price of a chemical added to paint to protect surfaces from mould and mildew has almost
doubled, the price of paint only rose an average of 5 percent, and the demand for both paint and the chemical
that eliminates mould and mildew remained stable. What is the demand for this chemical? a. elastic
b. derived
c. bundled
d. inelastic
4. Post Properties is a company that manages apartments in various communities. It is currently concerned with
apartments in Toronto and Hamilton. Its market researcher begins by examining the rental markets in
southern Ontario—all information that was on hand and did not require any new research to locate. What did
the market researcher look at?
a. a regression analysis
b. secondary data
c. primary data
d. a statistical analysis
5. When is an external information search especially important?
a. when there is a great deal of past experience
b. when there are high costs associated with making an incorrect decision
c. when the cost of gathering information is high
d. when buying frequently purchased, low-cost items
, 6. What could a bowling-alley operator use to determine why customers do not seem to like his bowling alley’s
new location?
a. market segmentation
b. public relations
c. marketing research
d. market synergy
Scenario
Price Chopper is a no-frills grocery chain. It sells grocery staples right out of crates and boxes with emphasis on
low-priced, private-label brands. The chain targets bargain hunters who are willing to rent a cart and bag their
own groceries.
7. Refer to the Scenario. Compared to the other grocery stores, Price Chopper has which of the following? a.
market-homogeneous strategy
b. cost competitive advantage
c. product aggregation strategy
d. revenue-based competitive advantage
8. C-Ice, an iced-tea drink can be purchased only at health food stores. The product’s competitive advantage is
supported by this limitation on which element of its marketing mix strategy? a. planning
b. product
c. promotion
d. distribution
9. When light bulbs were first introduced, manufacturers offered one size for all light fixtures. Today you can
buy light bulbs in different shapes, wattages, and colours. Which of the following demonstrates how light
bulb manufacturers practise the marketing concept?
a. They target only the largest customers.
b. They recognize different customer groups have different needs and wants.
c. They are sales-oriented companies instead of production-oriented companies.
d. They are companies that would state they are in the business of selling all light bulbs.
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