Facebook was founded in 2004 by Mark Zuckerberg and his college roommates. Initially, it started as a social networking platform exclusive to Harvard University, eventually expanding to other Ivy League universities and later to colleges worldwide. In 2006, it opened to anyone aged 13 and older wit...
What do a Harvard dorm room, the words “like” and “friend request” and 3 billion people all
have in common? The answer is Facebook: the social media platform that changed the way
we distribute information. Facebook Inc. also owns Instagram, Messenger, WhatsApp and
other apps, making it the largest communication platform in human history.
In addition to hosting messages, Facebook also hosts the most precise advertising system
ever created. Using Facebook Audience Insights, businesses can “dial” their audience by age,
location, interest, prior purchases, and more.
Before Facebook, companies had to spend billions of dollars flooding airwaves, buying
network television ad space and dropping flyers from planes to reach their target audience.
Now businesses can market to customers with such precision that they can send Labor
Day vacation packages to people messaging about taking Labor Day vacations. Facebook
changed the way we advertise—and it all started less than 20 years ago.
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller melvadewi. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.60. You're not tied to anything after your purchase.