BUSI 2204 Final Exam Practice QuestionsAnd Answers Already Grade A.
1 view 0 purchase
Course
BUSI 2204
Institution
BUSI 2204
BUSI 2204 Final
Exam Practice
QuestionsAnd
Answers Already
Grade A.
Marketing Channel - ANSWERS-A set of interdependent organizations that facilitate the
transfer of ownership as products move from producer to business user or consumer.
Non Traditional Channel - ANSWERS-• Help to differen...
BUSI 2204 Final
Exam Practice
Questions And
Answers Already
Grade A.
Marketing Channel - ANSWERS-A set of interdependent organizations that facilitate the
transfer of ownership as products move from producer to business user or consumer.
Non Traditional Channel - ANSWERS-• Help to differentiate a product
• Internet, mail-order, infomercials
• Vending machine
Intensive Distribution - ANSWERS-Is aimed at maximum market coverage.
Disintermediation - ANSWERS-Horizontal conflict occurs among channel members on
the same level
Outsourcing - ANSWERS-The use of an independent third-party to perform some
function.
Contact Efficiency - ANSWERS-Reducing the number of required transactions
Temporal discrepancy - ANSWERS-A product is produced but a customer is not ready
to buy it.
Marketing channel (channel of distribution) - ANSWERS-A set of interdependent
organizations that ease the transfer of ownership as products move from producer to
business user or consumer
Inventory Control System - ANSWERS-A method of developing and maintaining an
, adequate assortment of materials or products to meet a manufacturer's or a customer's
demand.
Channel Conflict - ANSWERS-A clash of goals and methods among distribution channel
members
Channel Control - ANSWERS-one marketing channel member intentionally affects
another member's behavior
Channel Leader (channel captain) - ANSWERS-a member of a marketing channel who
exercises authority and power over the activities of other channel members
Channel Members - ANSWERS-All parties in the marketing channel that negotiate with
one another, buy and sell products, and facilitate the change of ownership between
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller joycewanjiku0036. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $17.99. You're not tied to anything after your purchase.