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wgu d077 oa concepts In marketing, sales and customer contact exam 2024 study guide| A+ Grade
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WGU D077 OA Concepts In Marketing, Sales and Customer Contact Exam 2024 Study Guide| A+ Grade
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WGU D077 OA Co ncepts In Marketing, Sales a nd Customer Contact Exam 2024 Study Guide| A+ Grade The role of marketing in a firm's business strategy. Correct Answer The role of the company's marketing department is to ensure that the company and its products provide value to the customers it wants to attract. Name the 6 steps in the sales process Correct Answer Prospecting and Qualifying Approaching customers Presenting and demonstrating the product Handling objections Closing Following up Product Life Cycle Introductory: Correct Answer Low sales, Little or no profit, Often little to no competition Initiators Correct Answer Individuals at an organization who suggest purchasing a product or service Buyers Correct Answer who are responsible for the contract organizational buying participants. Correct Answer Initiators Deciders Buyers End users Gatekeepers Deciders Correct Answer Individual(s) at an organization making the final purchase decision, often the person who owns the budget Five Phases of Negotiation Correct Answer -Investigation information gath ering -Determine -thinking through your desired outcome -Presentation -assemble the information -Bargaining -parties discuss their goals -Closure -come to an agreement Influencers Correct Answer Individuals at an organization who affect a purchase decision, s ometimes brought into the buying process to provide technical expertise Gatekeepers Correct Answer Individuals at an organization who control the flow of information to and among others within the buying center; often administrative professionals End users Correct Answer Individuals at an organization who will use the product or service to be purchased Negotiation Strategies Correct Answer Distributive: Divide the pie (win -lose) Integrative: Collaborate to expand the pie (win -win) Inductive: Start with details Deductive: Start with the big picture Mixed: Focus on key details and big picture items Define Marketing Correct Answer Marketing includes the way companies put together product offerings, price them, communicate with customers, and get prod ucts from producers to the customer. Tactical marketing Correct Answer includes specific actions, such as advertising, to execute a marketing strategy. Influences on Consumer Decision Making Correct Answer -Personal influences -Interpersonal influences
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