WGU D077 OA Concepts in Marketing, Sales a nd Customer Contact Exam 2024 Latest Version |70 Questions and Correct Detailed Answers |100% Correct Answers Graded A+ What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? Correct Answer Consumer feedback Which set of activities related to creating, communicating, delivering, and exchanging offerings has valu e for others? Correct Answer Marketing Which controllable element is included in the marketing mix? Correct Answer Product Which concept refers to the number of product versions in a product line? Correct Answer Depth What type of vertical marketing sys tem is a franchise? Correct Answer Contractual A marketer introduces a tutorial video featuring the company's new cosmetic line. Which set of elements from the marketing mix is the marketer using? Correct Answer Product and promotion An online consignmen t store offers free gifts with purchases within the next 30 days using an attractive and easy -to-use website. Which part of the marketing mix is represented by the company's website? Correct Answer Place An online consignment store offers gently used desi gner fashions and sends weekly text alerts to customers of new arrivals and popular items. Which element of a marketing mix is represented by this store's text alerts? Correct Answer Promotion A manager is researching an element of the marketing environme nt that the company cannot control. Which one of these elements is the manager considering? Correct Answer Demographic What is a controllable element of the marketing environment? Correct Answer Promotion Which uncontrollable element can make some produc ts obsolete, while generating other new products by scientific advances? Correct Answer Technological What is an example of a controllable element that influences marketing decisions? Correct Answer Promotional campaigns Which action reflects the use of ethical marketing? Correct Answer Supply chain transparency reporting A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from $3 to $6 per cup because they are the only two shops in the market. Which illegal pricing tactic is being used? Correct Answer Price fixing A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the $100 crib is no longer available but a $250 crib can be purchased. The woman can see the $100 crib boxes on a shelf. Which pricing tactic was the salesperson attempting to use? Correct Answer Bait and Switch
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