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Summary cyberpreneurship social media mix
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Summary of 2 pages for the course Enterpreneurship at Enterpreneurship (case study report)
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In essence, Shopee's success on social media can be attributed to their ability to createcontent that is visually attractive, relatable, and encourages user engagement, fostering a
sense of community and trust among their audience.
Question 2 :
Identify Shopee’s business risks in using Internet marketing tools.
Shopee, a major player in e-commerce, has achieved impressive success through internet
marketing. However, this success is accompanied by risks. Let's explore these potential
challenges.
Firstly, cybersecurity threats pose a significant risk. Shopee deals with a lot of customer data,
making it a target for cyberattacks. A breach could harm the company's reputation and lead
to financial losses, emphasizing the need for robust cybersecurity.
Privacy concerns are another challenge. The use of customer data for targeted advertising
raises questions about privacy. Adhering to data protection regulations is essential to avoid
legal issues and maintain user trust.
Shopee's reliance on platforms like social media and search engines is also risky. Changes in
their rules or fees can affect Shopee's visibility and effectiveness, requiring constant
adaptation.
The competitive online marketplace is saturated, and overreliance on internet marketing
may not be enough to stand out. Shopee needs diverse strategies to stay competitive.
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