Summary
Summary cyberpreneurship social media mix
- Course
- Institution
Summary of 1 pages for the course Enterpreneurship at Enterpreneurship (case study report)
[Show more]
Seller
Follow
arfidzulrajitbinnoormohammadpmu
Content preview
a.The successful of Shopee by using social media platform based on Case Study
B is Shopee attracted nearly 55 million visits from Malaysia each month in 2022. This
happen because of the high acceptance of smartphones, expanding internet usage,
and the accessibility of reliable e-payment methods all contribute to
development.When the pandemic happen, people will explore about online shopping
and Shopee is one of the biggest online shopping media at the moment.That will cause
Shopee’s sales increased dramatically. Then, a global market and for individuals who
prefer to avoid stores and long lines can also be the main reason for the successful of
Shopee.When online buying, customer don’t need to queue at the store, besides they
can online shopping peacefully at home without need to leave their house.
Then, the other reasons of Shopee successful is Shopee offers a variety of
product categories, including beauty & personal care, home & living, home appliances
and fashion accessories.By this offer, customers will attract to buy from Shopee
because all their needs are available.Lastly, Shopee provides a "Shopee Guarantee",
a security solution for online buying that distinguishes it from other platforms by
deferring payment to vendors until buyers have received their purchases.By this smart
action from Shopee,buyers will more confidently pay for the payment.The Shopee
Guarantee offers refund if the product customers receive are defect or broken or most
of the time,customer didn’t receive the product at all.Customer can request refund
through the Shopee Guarantee.
b.
There’s a lot of Shopee’s business risks in using internet marketing tools.Firstly,
technological changes. The rapid evolution of technology could lead to Shopee's marketing
tools becoming outdated. New platforms, tools, or changes in consumer behavior might make
current strategies less effective. Adapting and staying updated with technological
advancements is crucial to remain competitive.Then, over-reliance on Paid Marketing.
Overemphasis on paid marketing strategies might lead to over-investment without substantial
returns. Organic marketing efforts, like content creation and engagement, might be
overlooked, impacting long-term sustainability.
Besides, cybersecurity threats. Cyber attacks, including ransomware, phishing, or
DDoS attacks, can disrupt Shopee's operations, compromise user data, and erode consumer
trust. Ensuring robust cybersecurity measures, such as encryption, firewalls, and constant
monitoring, is essential to mitigate these risks.Lastly, competition. With the proliferation of
online marketplaces, the competition is fierce. Relying solely on internet marketing might not
be sufficient to stand out. Shopee needs to continually innovate and offer unique value
propositions to remain competitive.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller arfidzulrajitbinnoormohammadpmu. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80796 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now