Essay
Team Assignment Startup Psychology
- Course
- Institution
Team Assignment Startup Psychology
[Show more]
Seller
Follow
floorxjacobs
Reviews received
Content preview
TEAM ASSIGNMENTStartup Psychology
Minor Entrepreneurship
Startup Psychology
Group 1
Ten Biases / Heuristics / Persuasions
Kai Becker
Word count: max 2365
23-12-2017
Floor Jacobs Kosta Hinzen Maarten Schram Baran Erdogan
11050764 10760415 10754784 11008008
, Ten Biases/Heuristics/Persuasions
Availability heuristic
As our business and what we do is sometimes hard to understand for an outsider, it has proven
far more effective to provide examples of similar models and companies that provide a
service comparable to ours. What we have noticed, is that if we compare our service to certain
“big players” on the market, for example Airbnb or Marktplaats, people are far more likely to
understand and support our concept. This basically means that if one can immediately think of
similar existing examples, they will be far more likely to perceive our concept in a positive
way (Benson, 2016).
Prominence of content persuasion
Using the prominence of content is one of the persuasion techniques we can apply to
FirstFloor (our business). On our website the most important action is to let potential
customers start with using our service. We have built a “Get Started” button in the right
corner of our website. This button is marked with a light neon color. This way it will strike
the visitors attention on our website (Rouke, 2014). To use an outstanding color we attract our
visitors eyes to this button.
Negativity bias
With our business concept, we break down two barriers for our clients: time and
money. Because this is one of our selling points, we advocate this to a large extent during our
pitches and on our website. By doing so, we make it abundantly clear to our clients that if
they would not choose us, they would face the two problems of high prices and a long time
before their launch. This bias means that focusing on a negative aspect has greater
consequences for decision making than focusing on a positive one (Benson, 2016).
Social Proof Persuasion
Social proof is the phenomena where people tend to believe that the decision and actions of
others reflect the correct behavior in a given situation (Charlton, 2013). In this paper we will
use two types of Social Proof persuasion. The first one is to show potential customers what
existing customers think of our service. So, in our case, we proof with numbers that an X
amount of customers is happy with our service. This will persuade potential customers to
believe in the credibility of our service. The second one is to show potential customers our
best, already built, platforms. Like this, we give potential customers examples of already
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller floorxjacobs. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.24. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75057 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now