Exam (elaborations)
BTEC TECH AWARD - ENTERPRISE.Questions and answers graded A+
- Course
- Institution
BTEC TECH AWARD - ENTERPRISE
[Show more]
Seller
Follow
sanlly123
Content preview
BTEC TECH AWARD - ENTERPRISE- answer
What is promotion? - answerCommunication by marketers that informs, persuades, and
reminds potential buyers of a product in order to influence an opinion or elicit a
response.
What is the purpose of promotion? - answerinform, persuade, remind.
What is a brand image? - answerA set of beliefs and opinions associated with a
product, service or enterprise in the minds of consumers.
Benefits of PR - answerFree positive publicity from a neutral source such as a
newspaper.
Reaches a wide audience.
Improve brand image and sales.
Limitations of PR - answerEnterprise has no control over how journalists may write up
the story - If the story is 'negative' consumers may not want to be associated with brand
image.
News story may not be picked up by the media.
Difficult to measure impact on reputation.
Methods of promotion? - answerAdvertising, sales promotion, personal selling, public
relations, direct marketing.
What is the purpose of advertising? - answerInform or persuade.
What is B2B market? - answerAn enterprise sells its goods to another enterprise. Also,
B2B stands for business to business.
What is B2C market? - answerAn enterprise sells it's products - goods and services -
directly to individuals for their own use.
What are psychographic segments? - answerLikes and dislikes, values, attitudes,
interests, lifestyle, personality.
What is the process of financial documents? - answerPurchase order - delivery note -
invoice - receipt - credit note - statement of account.
What types of payment methods are there? - answerDebit card, credit card, cash, direct
debit, payment technologies, cheque.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller sanlly123. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80796 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now