APR Practice Exam Questions With 100% Correct Answers.
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APR
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APR
You are responsible for an internal employee newsletter. A freelance photographer provides several
photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter
before leaving for an extended vacation. You are nearing your deadline and in final preparatio...
APR Exam Practice Questions You are responsible for an internal employee newsletter. A fr eelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best course of action? A) This is work for hire so you can follow the directive of your supervisor and proceed with publication of the newsletter. B) Contact the freelance photographer directly to get verbal approval for publication. C) Coordinate with your legal counsel to revi ew the contract terms before taking further action. D) Include the copyright information from the photographer in the photo caption and proceed with publication of the newsletter. - ✔✔ C) Coordinate with your legal counsel to review the contract terms befor e proceeding with publication. (EPR 10th, pgs 157 -158 and PR: S&T 10th, pgs 302 -303) You are the public relations manager at a automotive manufacturer, reporting to the company president. Your company is about to announce an expansion, which will be a maj or economic boost for the community, at a press conference. Your boss would like to share some additional details about the acquisition "off the record" with several community partners following the press conference at a VIP event, which some media may att end. What counsel would you offer your boss? 1. We trust our partners and this will improve our community relations 2. It is acceptable to share these details if we inform the audience that what we share is off the record 3. It is acceptable to share th ese details if reporters do not attend the event 4. You should never share things off the record unless you really want it t get out - ✔✔ 4. You should never share things off the record unless you really want it t get out (EPR p.231) Which of the followin g two statements are correct in order for you to use these photos in ads? A. The company hired and paid the photographer for the professional event photos and owns them for future use. B. These photos can only be used if the photographer has provided wr itten permission to reproduce the event photos beyond the original purpose of an internal newsletter. C.The employees and family members photographed must have a signed consent release to have their photos used in an ad for the company. D. Company employee s are not required to sign releases, but their family members would need to have signed releases to be used in the ads - ✔✔ B. These photos can only be used if the photographer has provided written permission to reproduce the event photos beyond the origina l purpose of an internal newsletter. C.The employees and family members photographed must have a signed consent release to have their photos used in an ad for the company. Reference: Public Relations Strategies and Tactics (10th ed): Page 298: Photo Re leases and Page 302: Photography and Artwork. As the internal communications officer of a large corporation, You've discovered numerous unofficial newsletters being published and distributed to 3,000 employees without your knowledge. On further investigat ion you discover in each newsletter a national ad appeared with the copyright symbol listed, but with digital modifications made to each ad changing the color and size. What three significant copyright laws were violated here? A. Downloading materials from the Internet, Fair Use, and Statutory Copyright B. Product Publicity, Photography & Artwork, Copyright Act D. Common law copyright, Fair Use Doctrine, and Infringement E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and Copyright Infringement. - ✔✔ E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and Copyright Infringement. (EPR, pg. 157 -163; S&T, pg. 301 -310) Verify this answer - I think it may be wrong You assign your intern the job of finding a royalty free image to illustrate a blog. She brings back a great photo - it's from BING images. What law do you talk to her about? A) Copyright B) Plagiarism C) Slavish copyright D) Defamation - libel - ✔✔ A. the image on Bing may be copyrigh ted, you need to show her how to check. Plagiarism is when you pass off someone's else's work as your own or without attribution; Slavish copyright is when you copy word for word, and defamation -libel is when you disseminate a public falsehood about a pe rson or organization. Jonah Lehrer, the 31 year old wunderkind author of Imagine, was recently fired from the New Yorker. He was caught for several violations - made up quotes including one attributed to Bob Dylan. A Dylan scholar hounded him for the sour ce and Jonah had to confess he made it up. The publisher of Wired.com hired a journalism professor to review his work for authenticity. The professor discovered Lehrer paraphrased without attribution and some of his conclusions were found to be from the wo rk of another scientist. Which of the above are violations of copyright? A) Making up quotes B) Paraphrasing without attribution C) Copying another scientist's work for his own book - ✔✔ Correct answer: C. a is unethical, b is plagiarism.
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