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SEVI 3013 Chapter 5 Updated /Questions And Answers
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SEVI 3013 Chapter 5 Updated /Questions And Answers
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SEVI 3013 Chapter 5 Updated 2023-2024 /Questions AndAnswers
Quiz :The breadth of the target market refers to ______. - Answer :the range
between industrywide and narrow market segments
Quiz :A successful overall cost leadership strategy requires a tight set of
interrelated tactics that include which of the following? - Answer :Aggressive
construction of efficient-scale facilities
Tight cost and overhead controls
Vigorous pursuit of cost reductions from experience
Quiz :Companies that use differentiation strategies may use which of the
following to differentiate their products or services? (Check all that apply.) -
Answer :prestige
features
technology
Quiz :Focus strategies exploit ______. - Answer :one or more specific segments
by tailoring specific strategies to serve them
Quiz :The primary benefit of using a combination strategy is that ______. -
Answer :competitors often have difficulty duplicating or imitating them
Quiz :When referring to competitive advantage, what does "type" refers to? -
Answer :low cost versus uniqueness
Quiz :Which of the following is an example of a platform firm? - Answer :Amazon
Quiz :______ is a generic strategy based on appeal to the industrywide market
using a competitive advantage based on ______. - Answer :Overall cost
leadership; low cost
Quiz :Name the stages of the industry life cycle in the correct order, with the first
stage at the top.
Instructions
maturity
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