Exam (elaborations)
Introduction to Mass Communication Media Literacy and Culture 9th Edition by Stanley J. Baran - Test Bank
- Course
- Institution
Complete Test Bank (with Questions Answers)
[Show more]
Seller
Follow
premiumbiz379
Reviews received
Content preview
, Chapter 1: Mass Communication, Culture, and Media LiteracyChapter 1: Mass Communication, Culture, and
Media Literacy
Test Questions
Multiple-Choice Questions
1. Communication is best defined as
a. the transmission of a message from a receiver to a source.
b. conversation between two or a few people.
c. the process of creating shared meaning.
d. the product of large media industries.
Answer: c
Bloom’s level: Remember
2. Feedback is
a. the response to a given communication.
b. distortion typically attributed to electronic equipment.
c. sometimes present in communication.
d. rarely present in communication.
Answer: a
Bloom’s level: Remember
3. Communication between two or a few people is
a. mass communication.
b. feedback.
c. interpersonal communication.
d. reciprocal communication.
Answer: c
Bloom’s level: Remember
4. When messages are transformed into an understandable sign and symbol system by a
participant in the communication process, _____________ is said to have occurred.
a. noise
b. encoding
c. decoding
d. feedback
Answer: b
Bloom’s level: Remember
5. When signs and symbols are interpreted by a participant in the communication process,
_____________ is said to have occurred.
a. noise
b. encoding
c. decoding
d. feedback
Answer: c
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-1 | 1
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
, Chapter 1: Mass Communication, Culture, and Media Literacy
Bloom’s level: Remember
6. Anything that interferes with successful communication is said to be
a. noise.
b. encoding.
c. decoding.
d. feedback.
Answer: a
Bloom’s level: Remember
7. In communication, the means by which messages are carried is
a. the feedback loop.
b. encoding.
c. decoding.
d. the medium.
Answer: d
Bloom’s level: Remember
8. The process of creating shared meaning between the mass media and their audiences is
a. mass communication.
b. feedback.
c. interpersonal communication.
d. encoding.
Answer: a
Bloom’s level: Remember
9. In mass communication, feedback is typically
a. instant and direct.
b. quite powerful.
c. absent.
d. delayed and inferential.
Answer: d
Bloom’s level: Understand
10. Large, hierarchically structured organizations are typical of
a. mass communication.
b. feedback.
c. interpersonal communication.
d. noise.
Answer: a
Bloom’s level: Understand
11. Ongoing and reciprocal messages are characteristic of
a. mass communication.
b. feedback.
c. interpersonal communication.
d. noise.
Answer: c
Bloom’s level: Understand
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-1 | 2
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
, Chapter 1: Mass Communication, Culture, and Media Literacy
12. “Communication is a symbolic process whereby reality is produced, maintained, repaired, and
transformed” is
a. the cultural definition of communication.
b. a sophisticated definition of feedback.
c. interpersonal communication when it works well.
d. the biological definition of communication.
Answer: a
Blooms level: Remember
13. The communication scholar credited with developing the cultural definition of communication
is
a. James Carey.
b. Marshall McLuhan.
c. Wilbur Schramm.
d. Harold Lasswell.
Answer: a
Bloom’s level: Remember
14. Culture is
a. opera, theater, and symphonic music.
b. communication between two or a few people.
c. the learned behavior of members of a given social group.
d. the improvement of public tastes.
Answer: c
Bloom’s level: Remember
15. The culture that seems to hold sway with the majority of a given people is the
a. primary culture.
b. bounded culture.
c. dominant culture.
d. transformed culture.
Answer: c
Bloom’s level: Remember
16. Groups with specific but not dominant cultures that exist as part of those larger cultures are
a. secondary cultures.
b. bounded cultures.
c. minority cultures.
d. transformed cultures.
Answer: b
Bloom’s level: Remember
17. Culture is constructed and maintained
a. through the mass media.
b. through feedback.
c. through encoding and decoding.
d. through communication.
Answer: d
Bloom’s level: Remember
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-1 | 3
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller premiumbiz379. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $26.00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
84669 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now