Exam Papers for International Marketing in BBA (With Answers)
,PAPER # 1
**Time:** 2 hours
**Instructions:**
1. Answer all questions.
2. Write your answers in the provided spaces.
3. Read the questions carefully and allocate your time wisely.
**Section A: Multiple Choice (1 Mark Each)**
Select the correct answer for each of the following questions.
1. Which of the following is NOT a component of the international marketing
environment?
a. Political and legal forces
b. Competitive forces
c. Cultural and social forces
d. None of the above
**Answer:** b. Competitive forces
2. What is the primary goal of international market segmentation?
a. To differentiate products in various markets
b. To identify and target specific market segments
c. To reduce costs in the supply chain
d. To standardize marketing practices globally
**Answer:** b. To identify and target specific market segments
3. Which market entry mode involves a company granting a foreign firm the right to use
its intellectual property, brand, and know-how for a fee or royalty?
a. Exporting
b. Licensing
2
, c. Joint venture
d. Franchising
**Answer:** b. Licensing
4. The process of assessing and adjusting the price of products or services for
international markets is known as:
a. Market segmentation
b. Export pricing
c. Global positioning
d. Cross-cultural marketing
**Answer:** b. Export pricing
5. What is a tariff?
a. A trade agreement between two countries
b. A tax imposed on imports or exports
c. A non-tariff barrier
d. A method for setting exchange rates
**Answer:** b. A tax imposed on imports or exports
**Section B: Short Answer (3 Marks Each)**
Answer each of the following questions in 2-3 sentences.
6. Explain the concept of cultural diversity and its importance in international marketing.
**Answer:** Cultural diversity refers to the presence of various cultural groups in a
particular market. It is crucial in international marketing because different cultures have
unique values, behaviors, and preferences, which influence consumer behavior and
buying decisions. Understanding cultural diversity helps companies tailor their
marketing strategies to effectively reach diverse customer segments.
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