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SOLUTIONS MANUAL for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1260060411.
- Institution
- Chamberlain College Of Nursing
TABLE OF CONTENTS: Part 1 Understanding Integrated Marke ting Communi cations CHAPTER 1 Integrated Marketing Communications CHAPTER 2 Organizing for IMC: Role of Agencies CHAPTER 3 Consumer Behaviour and Target Audience Decisions CHAPTER 4 Communication Response Models Part 2 Articulating the Messa...
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