100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Test Bank for Principles of Marketing, 9th Canadian Edition by Kotler $29.49   Add to cart
Quickly navigate to
Preview
  2.  
  3. MKT221
  4.  
  5. MKT221
  6.  
  7. MKT221

Exam (elaborations)

Test Bank for Principles of Marketing, 9th Canadian Edition by Kotler
 40 views  1 purchase
  • Course
  • MKT221
  • Institution
  • MKT221

Test Bank for Principles of Marketing 9ce 9th Canadian Edition by Philip Kotler. Full Chapters test bank are included - Chapter 1 to 19 01_kotler_TIF_CH 02_kotler_TIF_CH 03_kotler_TIF_CH 04_kotler_TIF_CH 05_kotler_TIF_CH 06_kotler_TIF_CH 07_kotler_TIF_CH 08_kotler_TIF_CH 09_kotler_TIF_CH...

[Show more]

Preview 1 out of 1052  pages

Document information

  • October 26, 2023
  • 1052
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

Subjects

  • principles
  • marketing
  • 9ce
  • 9th
  • canadian
  • edition
  • kotler
  • multiple choice
  • mcqs
  • question bank
  • quiz bank
  • tests
  • test bank

Written for

  • MKT221
All documents for this subject (4)

Seller

avatar-seller
Tutor247

Reviews received

Content preview

Chapter 01: Marketing: Creating and Capturing Customer Value

1.0 - Part I True/False Questions

1.0.1. Like Running Room, today's successful companies have one thing in common: they are strongly

customer focused and heavily committed to marketing.
a True
b False

Difficulty: 1
QuestionID: 01-1-01
Page-Reference: 4
Skill: Recall

Answer: a. True

1.0.2. Not-for-profit organizations, such as universities, hospitals, and museums, do not need to use

marketing.
a True
b False

Difficulty: 1
QuestionID: 01-1-02
Page-Reference: 5
Skill: Recall

Answer: b. False

1.0.3. Marketing is only selling and advertising.

a True
b False

Difficulty: 1
QuestionID: 01-1-03
Page-Reference: 5
Skill: Recall

Answer: b. False

1.0.4. Marketing is the process by which companies create value for all the shareholders in order to build

strong relationships with them in return.
a True
b False




1

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Tutor247. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $29.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67163 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$29.49  1x  sold
  • (0)
  Add to cart