1. Different methods of developing useful information from large data bases are dealt with under
a.
data manipulation.
b.
data warehousing.
c.
big data.
d.
data mining.
ANSWER: d
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: BSST.ASWC.17.01.07 - Big Data and Data Mining
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC:
KEYWORDS: Bloom's: Remember
2. The process of capturing, storing, and maintaining data is known as
a. data manipulation.
b. data mining.
c. data warehousing.
d. big data.
ANSWER: c
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: BSST.ASWC.17.01.07 - Big Data and Data Mining
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC:
KEYWORDS: Bloom's: Remember
3. The subject of data mining deals with
a. methods for developing useful decision-making information from large data bases.
b. keeping data secure so that unauthorized individuals cannot access the data.
c. computational procedure for data analysis.
d. computing the average for data.
ANSWER: a
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: BSST.ASWC.17.01.07 - Big Data and Data Mining
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC:
KEYWORDS: Bloom's: Remember
4. In a questionnaire, respondents are asked to mark their gender as male or female. The scale of measurement for gender
is
Copyright Cengage Learning. Powered by Cognero. Page 1
,CH 01 - Data and Statistics
a. ordinal scale.
b. nominal scale.
c. ratio scale.
d. interval scale.
ANSWER: b
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: BSST.ASWC.17.01.02 - Data
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC:
KEYWORDS: Bloom's: Understand
5. The scale of measurement that is used to rank order the observation for a variable is called the
a. ratio scale.
b. ordinal scale.
c. nominal scale.
d. interval scale.
ANSWER: b
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: BSST.ASWC.17.01.02 - Data
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC:
KEYWORDS: Bloom's: Remember
6. Some hotels ask their guests to rate the hotel's services as excellent, very good, good, and poor. This is an example of
the
a. ordinal scale.
b. ratio scale.
c. nominal scale.
d. interval scale.
ANSWER: a
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: BSST.ASWC.17.01.02 - Data
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC:
KEYWORDS: Bloom's: Understand
7. The data measured on ordinal scale exhibits all the properties of data measured on
a. ratio scale.
b. interval scale.
c. nominal scale.
Copyright Cengage Learning. Powered by Cognero. Page 2
, CH 01 - Data and Statistics
d. nominal and interval scales.
ANSWER: c
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: BSST.ASWC.17.01.02 - Data
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC:
KEYWORDS: Bloom's: Remember
8. Temperature is an example of a variable that uses
a. the ratio scale.
b. the interval scale.
c. the ordinal scale.
d. either the ratio or the ordinal scale.
ANSWER: b
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: BSST.ASWC.17.01.02 - Data
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC:
KEYWORDS: Bloom's: Understand
9. Arithmetic operations provide meaningful results for variables that
a. use any scale of measurement except nominal.
b. appear as non-numerical values.
c. are quantitative.
d. have non-negative values.
ANSWER: c
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: BSST.ASWC.17.01.02 - Data
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC:
KEYWORDS: Bloom's: Understand
10. Income is an example of a variable that uses the
a. ratio scale.
b. interval scale.
c. nominal scale.
d. ordinal scale.
ANSWER: a
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: BSST.ASWC.17.01.02 - Data
Copyright Cengage Learning. Powered by Cognero. Page 3
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