True or False? Authority directly impacts ranking strength
True
True or False? Don’t use a page’s URL as your link description.
True
What do you need to balance when doing SEO?
Focusing on the user and making it easy for search engines to crawl your website
Dr. Dave Driscoll, a very cre...
HubSpot SEO Certification Already
Passed
True or False? Authority directly impacts ranking strength
True
True or False? Don’t use a page’s URL as your link description.
True
What do you need to balance when doing SEO?
Focusing on the user and making it easy for search engines to crawl your website
Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a
blog post that you wrote about how to floss from his website. When Google assesses the
authority of your post and recognizes the link from Dr. Driscoll's website, which search
engine function is at play?
Ranking
You’re trying to rank for one of your target topics using a web page that contains a long,
canonical piece of written content. However, when you do your research on what’s already
ranking for that topic by searching for it on Google, you notice that the majority of search
results on page one are videos. Which of the following actions will give your website the
best chance of ranking for this topic?
, Create a video about that topic, and add it to your existing written page. Because Google is
serving up mostly videos on page one for this particular topic, you’ll want to have a video
in there – but that doesn’t mean having written content to supplement it won’t help.
What is the primary goal of a search engine?
To serve users the most relevant content that matches their search query
True or False? The same SEO strategy will yield the same results for all websites.
False
Choose all that apply. Which of these factors will affect your SEO strategy?
-How established your business is online
-What resources you have to dedicate to SEO
-What industry you're in
Choose all that apply. Which of these are important KPIs to consider for SEO?
-Organic Traffic
-Keyword Ranking
-Bounce Rate
-Page load time
Choose all that apply. How do you determine the authority of a piece of content?
-The content is talked about often.
-The content is referred to often.
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