Exam (elaborations)
Marketing 2500 Exam 2 (100% Error-free Answers)
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innovation correct answers a product perceived as new by a potential adopter Diffusion correct answers the process by which the adoption of an innovation spreads Five categories of adopters correct answers 1. Innovators 2. Early Adopters 3. Early Majority 4. Late Majority 5. Laggards P...
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