TEST BANK for Consumer Behavior 11th Edition by Leon Schiffman, Joseph Wisenblit. | Complete 16 Chapters
7 views 0 purchase
Course
Consumer Behavior 11th Edition by Leon Schiffman,
Institution
Consumer Behavior 11th Edition By Leon Schiffman,
TEST BANK for Consumer Behavior 11th Edition by Leon Schiffman, Joseph Wisenblit. ISBN-. _TABLE OF CONTENTS_ Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior Cha pter 2 Segmentation, Targeting and Positioning Chapter 3 Consumer Motivation and Personality Chapter 4 Consumer Percepti...
1) The actions that consumers display in searching for, purchasing, using, evaluating, and
disposing of products and services that they expect will satisfy their needs is known as
.
A) the production orientation
B) consumer behavior
C) narrowcasting
D) positioning
E) the marketing mix
Answer: B
Diff: 1
Skill: Concept
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Reflective thinking
2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store
brand.
B) Javier generally gets gas on Monday mornings on his way to work.
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
D) Jeremy generally recycles his old newspapers and cardboard boxes.
E) All of the above are examples of consumer behavior.
Answer: E
Diff: 2
Skill: Application
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Application of knowledge
,3) Marketing and consumer behavior stem from the , which maintains that the essence
of marketing is satisfying consumers' needs, creating value and retaining customers.
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept
Answer: E
Diff: 1
Skill: Concept
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Analytical thinking
4) An example of a company that applied the production concept in the early twentieth century is
.
A) Google
B) Microsoft
C) Ford
D) General Motors
E) Apple
Answer: C
Diff: 1
Skill: Application
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Application of knowledge
, 5) Tripp runs a product development division at a software company. His division was focused
on producing a word processing software that performs better and has more features than any
competitive product, so they added every feature that was technically feasible. However, they
found that consumers were satisfied with fewer features and unwilling to pay more for the
advanced software. Tripp and his team suffered from .
A) marketing myopia
B) over-segmentation
C) target marketing
D) technology devotion
E) marketing vision
Answer: A
Diff: 3
Skill: Application
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Application of knowledge
6) During historical periods when demand exceeded supply, businesses adopted the
concept.
A) marketing
B) technology
C) societal
D) production
E) product
Answer: D
Diff: 2
Skill: Concept
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Analytical thinking
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller AcademiContent. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $28.01. You're not tied to anything after your purchase.
