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MKT 315 Midterm 1 GCU /44 Questions And Answers
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MKT 315 Midterm 1 GCU /44 Questions And Answers
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MKT 315 Midterm 1 GCU /44 Questions And AnswersQuiz :What is the process that determines what is needed, how to collect it,
analyse it, and use it for effective market planning? - Answer :Marketing
information system
Quiz :Pete's Car Wash will donate 10% of Platinum Car Wash purchases to
feed the homeless. This is an example of _________. - Answer :Cause
Marketing
Quiz :A detailed marketing plan does not include: - Answer :Marketing Mix
Quiz :Ginger Jones was reading an interesting newspaper article that discussed
the diverse culture of a foreign land. However, by the time she finished reading
the article, she discovered that the content was actually an advertisement for a
travel company. This is an example of ______. - Answer :Native Advertising
Quiz :Which is the key strategic decision in formulating a marketing plan? -
Answer :All of the above
Quiz :What is the process called when the wholesalers and manufacturers
segment their markets much the same way as retailers? - Answer :B2B
Segmentation
Quiz :The process of developing and executing strategies and tactics to market
and sell a product or service to a very specific target segment is: -
Answer :Micromarketing
Quiz :Which of the following options is not used in SWOTT analysis to set a
direction in the brand of a highly competitive marketplace? - Answer :treats
Quiz :Which of the following is not an economic factor: - Answer :Customer's
Data
Quiz :Harvest Brew is demonstrating _________ when it claims that its coffee
products are "the finest in the world!" - Answer :Puffery
Quiz :"Blackfish" is a documentary about Tilikum, a killer whale housed at
SeaWorld Orlando who was used in its Shamu shows. In what year was this
documentary released? - Answer :2013
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