Principles of marketing Questions and Answers Graded A
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Course
MKT
Institution
MKT
Principles of marketing Questions and Answers Graded A
The first of the 4 P's in the marketing mix is product, which includes three steps involved in creating a product. What is the second step in the product creation process? Product development
When Jarrod is deciding which shoe company to buy ...
Principles of marketing Questions and Answers Graded A The first of the 4 P's in the marketing mix is product, which includes three steps involved in creating a product. What is the second step in the product creation process? ✔✔Product development When Jarrod is deciding which shoe company to buy from, what concept is he demonstrating? ✔✔consumer choice Amber enjoys spending her time with friends at musicals and plays. These friends and her time spent at the theater make up her what? ✔✔social environment Why might a company consider using solar power for its manufacturing plant, though it might cost them more? ✔✔to meet the cultural environment of its target consumers Which is a type of resource? ✔✔capital When a consumer approves of a business and purchases products from it, what is the consumer demonstrating? ✔✔consumer acceptance Where should a movie company advertise its new action film? ✔✔during another action movie When marketin g around the world, the message a business sends should match the _[blank]_ environment of the target consumers. Which answer best fills in the blank to complete the sentence? ✔✔cultural Money and assets are examples of which type of resources? ✔✔capital Labor resources include which of these? ✔✔hours that employees work Which best defines consumer choice? ✔✔decisions that consumers make when buying products What is an important factor in marketing that shows how well consumers agree with a company or like a product? ✔✔consumer acceptance When consumers agree with the environmental stance a company takes, they are demonstrating _[blank]_. Which answer best fills in the blank to complet e the sentence? ✔✔consumer acceptance When marketing to people, businesses consider the groups and connections they are part of. What is this called? ✔✔social environment A company just developed a new pair of shoes for track athletes. Understanding the social environment of their target market, the company markets in _[blank]_. Which answer best fills in the blank to complete the sentence? ✔✔TV ads during track competitions A company wants to market a new baby toy it has for sale. It decides to put ad s in _[blank]_. Which answer best fills in the blank to complete the sentence? ✔✔parenting magazines
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