Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing 5th edition Dave Chaffey & PR Smith.
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Course
MMISC
Institution
University Of California, Riverside
Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing 5th edition Dave Chaffey & PR Smith
Digital Marketing Excellence
Planning, Optimizing and Integrating Online Marketing
Fifth Edition
Dave Chaffey & PR Smith
1
Contents
Chapte...
Digital Marketing Excellence Planning, Optimizing an
Integrating Online Marketing 5 edition
th
Dave Chaffey
Smith
Digital Marketing Excellen
Planning, Optimizing and
,Integrating Online
Marketing
Fifth Edition
Dave Chaffey & PR Smith
,Contents
Chapter 1 – Introduction to digital marketing
Chapter 2 – Remix
Chapter 3 – Digital models
Chapter 4 – Digital customers
Chapter 5 – Social media marketing
Chapter 6 – Designing digital
experiences Chapter 7 – Traffic building
Chapter 8 – Customer lifecycle communications and CRM
Chapter 9 – Managing digital marketing
Chapter 10 – Digital marketing plan
, Presenter
2021-01-25 10:35
-----------------
Learning out
● Understa
and risks of i
marketing
● Outline a
1
developing
plan
● Explain t
Chapter marketing a
Introduction to digital marketing
This chapter introduces what we see as the fantastic potentia
integrated digital marketing for engaging audiences and its ri
It introduces the difference between e-commerce, digital busi
and digital marketing; the alternative digital communications
channels; the dangers of sloppy digital marketing; how to pre
a business case for increasing your online activities, and the
benefits of doing so – Sell, Serve, Speak, Save and Sizzle.
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