100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing 5th edition Dave Chaffey & PR Smith. $9.99   Add to cart

Exam (elaborations)

Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing 5th edition Dave Chaffey & PR Smith.

 14 views  0 purchase
  • Course
  • Institution

Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing 5th edition Dave Chaffey & PR Smith Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing Fifth Edition Dave Chaffey & PR Smith 1 Contents Chapte...

[Show more]

Preview 4 out of 46  pages

  • September 22, 2023
  • 46
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
avatar-seller
Digital Marketing Excellence Planning, Optimizing an
Integrating Online Marketing 5 edition
th
Dave Chaffey
Smith




Digital Marketing Excellen
Planning, Optimizing and

,Integrating Online
Marketing


Fifth Edition



Dave Chaffey & PR Smith

,Contents
Chapter 1 – Introduction to digital marketing

Chapter 2 – Remix

Chapter 3 – Digital models

Chapter 4 – Digital customers

Chapter 5 – Social media marketing

Chapter 6 – Designing digital

experiences Chapter 7 – Traffic building

Chapter 8 – Customer lifecycle communications and CRM

Chapter 9 – Managing digital marketing

Chapter 10 – Digital marketing plan

, Presenter
2021-01-25 10:35
-----------------
Learning out
● Understa
and risks of i
marketing
● Outline a




1
developing
plan
● Explain t

Chapter marketing a




Introduction to digital marketing


This chapter introduces what we see as the fantastic potentia
integrated digital marketing for engaging audiences and its ri
It introduces the difference between e-commerce, digital busi
and digital marketing; the alternative digital communications
channels; the dangers of sloppy digital marketing; how to pre
a business case for increasing your online activities, and the
benefits of doing so – Sell, Serve, Speak, Save and Sizzle.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller docguru. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $9.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

72349 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$9.99
  • (0)
  Add to cart