100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
MBA 645 8-2 Quiz Overall Grade (Highest Attempt) 20 / 20 – A- Southern New Hampshire University $10.49   Add to cart
Quickly navigate to
Preview
  2.  
  3. MBA 645 8-2
  4.  
  5. MBA 645 8-2

Exam (elaborations)

MBA 645 8-2 Quiz Overall Grade (Highest Attempt) 20 / 20 – A- Southern New Hampshire University
 6 views  0 purchase
  • Course
  • MBA 645 8-2
  • Institution
  • MBA 645 8-2

MBA 645 8-2 Quiz Overall Grade (Highest Attempt) 20 / 20 – A- Southern New Hampshire University Your work has been saved and submitted Attempt Score 20 / 20 - A Overall Grade (Highest Attempt) 20 / 20 - A Question 1 2 / 2 points Identify key stakeholders’ groups of a brand. Select al...

[Show more]

Preview 1 out of 4  pages

Document information

  • September 20, 2023
  • 4
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

Subjects

  • mba 645 8 2 quiz overall grade highest attempt 2

Written for

  • MBA 645 8-2
All documents for this subject (2)

Seller

avatar-seller
LectDan

Reviews received

Content preview

MBA 645 8-2 Quiz Overall Grade (Highest Attempt) – A-
Southern New Hampshire University

Your work has been saved and submitted
Attempt Score - A
Overall Grade (Highest Attempt) - A
Question 1 points
Identify key stakeholders’ groups of a brand. Select all that
apply.
Question options:
Suppliers and vendors to your company Local and state government agencies Shareholders of your
company Employees of your company
The communities where you do business




The suppliers of competitors in the industry
Hide question 1 feedback
Stakeholders are individuals or groups who have an active interest in a brand.
Question 2 points
Which of the following are valid consumer research methods?
Select all that apply.
Question options:
Oversee the hiring and training of employees in the organization
Surveys

Asking your friends’ and neighbors’ opinions
Focus groups
Formal social media listening
Hide question 2 feedback
Marketing research must be formal in nature to be trusted and relevant. Word of mouth, while
important, is not quantitative and therefore not a valid form of research.
Question 3 points
What is the role of marketing? Select one.
Question options:
Increase awareness of the brand to a target market

Direct contact with the customer to achieve revenue growth
This study source was downloaded by 100000866603821 from CourseHero.com on 08-29-2023 11:20:28 GMT -05:00


https://www.coursehero.com/file/210708713/MBA-645-8-2-Quizdocx/

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller LectDan. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

72349 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$10.49
  • (0)
  Add to cart