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MNG3702 Assessment 2 | Strategic Implementation and Control IIIB
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MNG3702 Assessment 2 | Strategic Implementation and Control IIIB
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Assignment 02, Some guidance on how to approach each of the questions based on the
information provided in the Netflix case study
Question 1: 1.1: Create a strategic map for Netflix in 1998 when it shifted to a subscription
model. Use elements from the Balanced Scorecard (BSC) and apply them to Netflix's case
to demonstrate how they translated their strategy into operational terms.
1.2: Identify an example of evolutionary change at Netflix and explain how it contributed to
their success.
1.3: Apply an analytical model for planned change to Netflix's introduction of video games
into its mobile streaming app. Consider the context and decisions made around managing this
change.
Question 2: Assess Netflix's absorptive capacity based on the four dimensions. Explain
each dimension and apply them to Netflix's situation to determine their capacity for
organizational learning.
Question 3: Explain the five phases of the strategic initiative management process
theoretically. Then, apply each phase to Netflix's plan to incorporate video games into its
mobile streaming app.
Question 4: Identify five cultural indicators that can gauge the health of Netflix's culture.
Explain each indicator and provide insights into how the case study suggests that the
company's culture may have soured since 2022.
Question 5: Identify the key stakeholders of Netflix and explain how responsible strategic
leaders should manage each of these stakeholders. Consider the interests and needs of each
stakeholder group.
Question 6: 6.1: Identify the most important strategic risk originating from the external
environment of Netflix based on the information provided in the case study.
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