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Marketing Plan Questions with 100% Verified ANSWS
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Marketing Plan Questions with 100% Verified ANSWS
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Marketing Plan Questions with 100% Correct AnswersWhich of the following federal agencies regulates telemarketing {correct
answer}Federal Communication Commision
The term 8/10 net 30 on an invoice means that a business can take a(n) {correct
answer}, 8% discount for payment within 10 days; full payment due in 30 days.
The market price is the actual price that prevails in a market {correct answer}at any
particular moment
In what stage of a product's life cycle might a business price goods very low for the
purpose of eliminating excess inventory? {correct answer}Obsolescence
Many businesses are using the technology developed by the space program to create
{correct answer}advanced new products
Many businesses use database sofware programs to computerize their customer
mailing lists in order to istantly {correct answer}sort by zip code
The primary goal of a good orientation program for employees is to build a successful
_______ relationship. {correct answer}employer-employee
What do individuals ofter obtain as a result of using networking techniques? {correct
answer}Job leads
Selling goods and services to consumers through the use of middlemen is known as
________ selling. {correct answer}indirect
Your client has just purchased an electric range. Arranging delivery of the range and
telephoning after delivery to see if there are any problems are methods of _______ the
client. {correct answer}following up with
Which of the following is true based on Maslow's theory of need satisfaction {correct
answer}lower level needs must be satisfied before higher level needs can become
important
A chain of hotels located in a resort area that rents its rooms at extremely low rates in
an effort to eliminate the competition is involved in {correct answer}predatory pricing.
The government is involved in settling business disagreements through the use of
{correct answer}courts
,Which of the following questions should be asked by a firm that is trying to decide
whether to brand its products {correct answer}Can the product be easily identified by a
brand?
Employees are mor likely to be able to correctly follow directions if those directions are
explained in {correct answer}chronological order.
If a producer priced its products much lower than those offered by competitors {correct
answer}is it possible that the producer would lose customers? , Yes, the price may be
so low that the producer is unable to perform certain duties.
What might a business lose if an advertisment attracted new customers {correct
answer}but they were greeted by a discourteous employee? , Repeat business
Which of the followingis an industrial good: {correct answer}Tires for a Sears truck
The United States purchases computer chips from Japan. This is an example of a U.S.
{correct answer}import
When making decisions {correct answer}people have little control over _________
factors. , reality
A business might use an advertising database to {correct answer}create interactive
online services and promotions
The use of computer technology can help salespeople to better serve their customers
by quickly {correct answer}processing orders
Your ability to adjust to change can affect your success on the job because employees
with this skill are more likely to be {correct answer}given new responsibilities
Five years after a new product has been introduced {correct answer}sales begin to
level off because customers are purchasing the competitors brand, What strategy would
be most appropriate to use in this situation? , Modify the product to renew customer
interest
Which of the following best defines the term economic services: {correct
answer}productive acts that satisfy economic wants
Which of the following terms fits this definition: A business that buys goods from
producers or agents and sells them to retailers. {correct answer}Wholesaler
Which of the followin is a significant cost factor for direct-mail media: {correct
answer}Labor
,What is a company's private computer network that allows authorized users to share
information? {correct answer}intranet
Which type of communication is being used when a salesperson sends a message to
the store manager? {correct answer}Upward
A local business has set an amount to spend on advertising {correct
answer}established a promotional goal to increase sales, and scheduled its ads. This
business is engaged in creating a(n) , promotional plan.
Institutional promotion is sometimes attacked by critics because it {correct
answer}takes money away from product promotions.
Assuming that all people of a certain nationality will work long hours for low pay is an
example of {correct answer}sterotyping
What is the main goal of distribution? {correct answer}To make sure the right product is
at the right place at the right time for purchase
Employees who use office equipment only for company business are helping to {correct
answer}control expenses.
When conducting a web search {correct answer}keywords entered into the query field
should , be as specific as possible
The bottom line on a business's profit-and-loss statements indicates {correct
answer}net income
Which of the following is an example of advertisement stereotyping: {correct answer}A
television commercial depicts a woman mopping the kitchen with a new floor cleaner
One way for salespeople to get the attention of customers who are perfoming other
activities rather than listening to the presentation is to {correct answer}remain silent.
A provocative print-ad headline such as "How do you get 3 {correct answer}500 buffalo
together for a cattle call?" is used to , arouse curiosity.
If total cost is $1 {correct answer}000 with zero quanity produced and $1,250 with
1,000 items produced, what is the marginal cost of producing each item? , $0.25
Which of the following is one of the main components of a marketing plan: {correct
answer}Strategy
The capability of combining graphics {correct answer}text, animation and sound is a
unique characteristic of _________ software programs. , presentation
, One branch in a large business chain complaining about the aggressive pricing tactics
used by another of the chain's branches in the same community is an example of
_______ channel conflict. {correct answer}horizontal
The type of financeing businesses use most frequently for the purchase of resale goods
is {correct answer}trade credit.
When a business would like its news release to be presented right away {correct
answer}the business should indicate this by typing on the release , FOR IMMEDIATE
RELEASE.
What is the mode in the following example: 5 people eat pizza 1 time a week; 7 people
eat pizza 2 times a week; 10 people eat pizza 3 times a week; 8 people eat pizza 4
times a week; and 2 people eat pizza 5 times a week. {correct answer}3
Business A has reduced its prices to attract customers away from Business B. Business
A is engaging in {correct answer}price competition.
Which of the following is an example of electronic interactive media that allows
businesses to promote their products to large audiences: {correct answer}Internet
Which of the following is a factor that restaurants consider when determining when to
buy goods: {correct answer}Delivery Time
Written selling policies are preferred by some businesses because {correct
answer}they give employees guidelines for decision making
Which of the following is a characteristic of an effective presentation software package:
{correct answer}Provides large visuals
Diane sells costume jewelry in a department store and her friend Linda sells life
insurance. Given these facts {correct answer}which of the following statements is true
about the selling process each uses , Linda spends more time than Diane on closure
An important result of an effective sales approach is that it {correct answer}encourages
the customer to want to hear about the product
The marketing departments of hotels often use guest history records to create {correct
answer}mailing lists
Why is it important for businesses to coordinate distribution with other marketing
activities? {correct answer}to provide customer service
You successfully sell the companys new product line to Ms. Jones and she offers to put
you in touch with others businesses that might be interested in your product. What type
of benefit of building a clientele is this? {correct answer}referral
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