Exam (elaborations)
Peregrine Exam Day 13 ((Marketing)
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Peregrine Exam Day 13 ((Marketing)
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Peregrine Exam Day 13 ((Marketing)Step 1 to develop a marketing plan - -Document your business goals
-Step 2 - -Develop a SWOT & Set Budget
-Step 3 - -Define your target personas
-Step 4 - -Develop marketing goal
-Step 5 - -Create campaign and build activity plan
-marketing strategy - -the marketing logic by which the company hopes to
create customer value and achieve profitable customer relationships
-Customers - -those who pay to use an organization's goods or services
-Buyers - -people in an organization's buying center who make an actual
purchase
-Consumers - -An organism that obtains energy and nutrients by feeding on
other organisms or their remains.
-Positioning Strategies - -cost leadership, differentiation, focus strategy
-goods and services - -the objects (goods) and the actions (services) that
people value and produce to satisfy human wants
-perceptual map - -displays, in two or more dimensions, the position of
products or brands in the consumer's mind
-Retailers - -businesses that sell directly to final consumers
-Price elasticity - -a measure of the sensitivity of demand to changes in
price
-competition - -the struggle between organisms to survive in a habitat with
limited resources
-Product Life Cycle - -introduction, growth, maturity, decline
-packaging - -the activities of designing and producing the container or
wrapper for a product
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