Mini- Sim Integrated Marketing Communication verified answers and questions 2023.
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Course
Communication
Institution
Communication
Mini- Sim Integrated Marketing Communication verified answers and questions 2023.
Look at the PREFERENCES for the CHARACTERISTICS that matter the most to this target segment. What is most important in a backpack to this segment? - correct answers.Capacity and Eco-Friendly
A...
Mini- Sim Integrated Marketing Commun ication verified answers and questions 2023. Look at the PREFERENCES for the CHARACTERISTICS that matter the most to this target segmen t. What is most important in a backpack to this segment? - correct answers.Capacity and Eco -Friendly At 68%, Capacity and Eco -Friendly are tied for being the most important characteristics for this segment. Both CAPACITY and ECO -FRIENDLY are important for this market. In particular, why does the importance of the ECO -FRIENDLY characteristic, at 68%, make sense for this segment? Click on the response that you think makes the most sense. - correct answers.This segment tends to be more aware of what others in the segment think and would want to make sure they conform. What is the highest level of message AWARENESS that can be reached with the UNIVERSITY STUDENT based on a selection(s) of POSITIONING messages? - correct answers.50% Selecting Funky or Great Value by itself will result in a 50% message awareness. Adding more positioning choices tends to ... - correct answers.Decrease awareness with the target segment and decrease message clarity to that group. Sometimes, the market research we do for product development and the message testing we do for ad campaigns yield surprising results. Which positioning statement was most surprising for NOT yielding the highest AWARENESS with our target segment? - correct an swers.Eco -Friendly
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