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MKT 445- Exam 1 Questions With Verified Answers
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MKT 445 - Exam 1 Questions With Verified Answers Marketing-driven CRM implementation is characterized by: - Answer -Activities and processes that constitute analytical CRM - Activities and processes that constitute operational CRM -Acquisition and retention aligned with customer needs and values Key account management (KAM) contains a ____. - Answer -buyer's, respective ly external perspective -seller's, respectively internal perspective The likelihood of sales force automation (SFA) adoption is positively influenced by personal innovativeness. Personal innovativeness is ____. - Answer the extent to which a person is quick to adopt innovative ideas compared with others in the system The term 'strategic initiative' refers to ____. - Answer initiative across multiple organizational functions The component of CRM strategy characterized by top management belief and commitment that the customer is at the center of activity is: - Answer Customer-management orientation Which of the following are advantages of Database CRM? - Answer - Remote access and real time update is made possible - Reduces cost as the need for massive storage space is eliminated - Database CRM is easily customizable The customer activity measures do not comprise ____. - Answer share of catego ry requirement Identify a strategy from among the following which is not applicable to CRM. - Answ er Treating all the customers as equal irrespective of their profitability Regarding a solution's effectiveness supplier variables are - Answer - Contingent hierarchy - Documentation emphasis The key characteristics of business markets respectively business relationships are ____. - Answer - collaborative relationships
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