The article delves into the transformative impact of digital supply chain management on modern businesses, with a focus on Coca-Cola's utilization of innovative technologies such as RFID, GPS, and IoT to enhance its supply chain operations. It highlights how digitalization enables organizations to ...
1.1Introduction: Unveiling Digital Supply Chain Advancements
The article delves into the transformative impact of digital supply chain management on
modern businesses, with a focus on Coca-Cola's utilization of innovative technologies such as
RFID, GPS, and IoT to enhance its supply chain operations. It highlights how digitalization
enables organizations to transition from traditional, paper-based processes to flexible,
collaborative, and efficient digital models. The article underscores the benefits of extensive
information availability and improved collaboration in achieving enhanced reliability, agility,
and effectiveness within the supply chain.
1.2 Discuss the importance of forecasting for a self-serve drink dispenser at Coca-Cola and
give examples.
Forecasting emerges as a pivotal strategic imperative for Coca-Cola's self-serve drink
dispenser initiative, serving as the bedrock for informed decision-making and optimized
supply chain operations. Bowersox et al. (2020) accentuate how forecasting, driven by
historical data collected through RFID-enabled dispensers, empowers Coca-Cola to decipher
intricate flavor trends, consumer preferences, and seasonal fluctuations. This analytical
prowess not only allows Coca-Cola to respond adeptly to consumer demands but also fine-
tune its entire supply chain to synchronize with dynamic market preferences.
Importance of Forecasting for a Self-Serve Drink Dispenser at Coca-Cola:
Anticipating Seasonal Preferences: Enhancing Consumer Experience
The case study accentuates that historical data from RFID-enabled dispensers
empowers Coca-Cola to anticipate seasonal shifts in consumer preferences. For
instance, the study cites that during hot summer months, "a surge in the
consumption of refreshing and citrus-flavoured beverages" is evident. This insight
enables Coca-Cola to prepare for increased demand by ramping up production of
these preferred flavours ahead of time, ensuring a seamless and satisfying consumer
experience.
Introduction of New Flavours: Tailoring Innovation to Tastes
Bowersox et al. (2020) underline that effective forecasting allows Coca-Cola to
introduce novel flavours in resonance with evolving consumer tastes. Through
meticulous analysis of historical data, the company can discern the rising popularity of
certain flavor profiles. This capability is exemplified by the introduction of "exotic fruit
flavours" driven by consumer demand. By leveraging forecasting, Coca-Cola positions
itself to be a trendsetter, introducing flavours that are aligned with the changing
palate of its customers.
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Regal00. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.67. You're not tied to anything after your purchase.