Exam (elaborations)
TEST BANK for Marketing Health Services 4th Edition. by Thomas Richard. ISBN 9781640551596. (All 18 Chapters).
TEST BANK for Marketing Health Services 4th Edition. by Thomas Richard. ISBN 1596. TABLE OF CONTENTS: Chapter 1. The Origin and Evolution of Marketing in Healthcare Chapter 2. Basic Mar keting Concepts Chapter 3. Marketing and the Healthcare Organization Chapter 4. The Nature of Healthcare Markets ...
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