Exam (elaborations)
D379 Task 2
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WGU D379 Task 2, passed first attempt, no revisions
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07/31/2023D379 Task 2
D379 Task 2
A1) Two social media etiquette rules for the influencer should be to stay true to the tone of voice of Zeylea Game Studios and avoid conversations surrounding controversial topics such as religion, politics, or drugs/alcohol. Staying true to the tone of voice will reinforce brand identity and contribute to a cohesive brand image, ensuring the influencer's posts align with Zeylea Game
Studios’ marketing goals. Refraining from controversial topics will aid in protecting brand reputation, making sure that the influencer is posting content that maintains the image of being positive and family-friendly. A2) Two types of internal information that should be kept confidential and not shared on social media are company strategies and game content that has not been released yet. Any internal discussions within the company should not be disclosed on social media as they can lead to adverse effects concerning the reputation, competitive advantage, or business operations within Zeylea Game Studios. Unreleased game content should not be released on social media because it can lead to misunderstandings, as demonstrated in the scenario. B1) Engagement and conversion rates are two social media KPIs for the Revving 2 social media campaign that aligns with Zeylea Gaming Studios' marketing goals. Since the engagement rate measures involvement with followers via the influencer’s social media posts, this indicator would measure high engagement and how the content resonates with the audience. Conversion rate is a measurement of visitors to the landing page of Revving 2 where followers download the
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