you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic f...
🔥 Content Marketing -
MODULE (1)
A GENERAL INTRODUCTION
what is content marketing
Content marketing has become an integral part of businesses to
attract and retain their target audience.
It involves creating valuable and engaging content to drive
profitable customer action .
The content can come in many forms such as blog posts, videos,
social media posts, Etc .
FUTURE PERSPECTIVE OF CONTENT MARKETING
The demand for Content marketing professionals is rapidly increasing making it a
promising career choice .
A Content marketing manager can make an average of 60,000 dollars annually and
a Content marketing strategist can earn an average salary of sixty five thousand
dollars annually.
To succeed in content marketing you need excellent writing skills creativity and a
deep understanding of your target audience .
Content marketing may be a great career choice if you possess these skills and are
interested in marketing with a promising future and competitive salaries content
marketing is an exciting industry to pursue.
🔥 Content Marketing - MODULE (1) 1
, why use this ?
To the latest trends and techniques used by Top Market as worldwide we will explore
content marketing ,social media marketing, email marketing and more this .
This is made by industry experts who bring their real world experience to the classroom
giving you an Insider's perspective on what it takes to succeed in the digital marketing
world .
If you're looking to jump start your career in digital marketing or take your skills to the
next level then this is the perfect place to start .
you in this content marketing full course
we will start a discussion with what content marketing is then we will discuss various
content marketing strategies post that will learn some techniques on how to write
content then we will check out an important tool called Google Keyword Planner.
INTRODUCTION TO MARKETING
A short history to understand it better
Marketing Is Not A New Concept it's been around for over a hundred years.
In fact one of the classic Foundation stories of you know the birth of content
marketing goes all the way back to the Michelin Brothers in France and the Michelin
Brothers you know in case you haven't done your history that's okay you know a
little refresher right now were two brothers who made pneumatic tires and they were
trying to sell them along with an Innovative product at its time called the automobile
in an era where the roads were horrible.
The Michelin Brothers realized , if they wanted to sell more tires they had to get
people to drive farther and farther and use them so what did they come up with the
concept that really is the birth of content Marketing .
Michelin guide and the Michelin guide was unique in that it reviewed restaurants not
just restaurants nearby in Paris but restaurants out there in the provinces and the
Michelin brothers are the ones who came up with the one two and three star rating
🔥 Content Marketing - MODULE (1) 2
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