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Summary Andrade (2010) notes
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Complete Study notes summary on Cambridge A-Levels Psychology Case Study: Andrade (2010) Personally found this super helpful for my exams, and I got A* for A2 Psychology :)
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Andrade (2010)Aim
● to investigate whether doodling assisted information processing, improve concentration,
and enhance memory
Method
● Lab Experiment
● Independents measures design
Sample
● 40 members of a participant panel at the Medical Research Council unit for cognitive
research
● Aged 18-55
● 20 participants in each group (2 groups in total)
● 2 males 18 females in the first group
● 3 males 17 females in the second group
Procedure
● Independent variables
○ whether the participant 'doodled' or 'not doodled'
● Dependent variables
○ amount of recall information (# of the name of people attending the party and # of
names of places mentioned)
● All participants listened to a dull (mock) telephone call about a party
● There were 8 attendants, 8 Places, 3 who couldn't attend, and a cat
● The speaker spoke 277 words per minute, and the whole tape lasted 2.5 minutes
● They were told to write down the names of people who are attending and to ignore
everything else
● An A4 sheet was given to the participants in the doodling condition, with alternating rows
of squares and circles, ten per row
○ There was also a wide margin on the left for recording the target information
● These participants were also given a pencil and asked to shade in the squares and
circles while listening to the tape
● The control group participants were given a sheet of lined paper to write their answers
on (which they could have used for doodling)
● After the tape, there was a 1-minute session of conversation. The experimenter
apologized for misleading them about the memory test
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