Exam (elaborations)
MKTG 3340 EXAM 1| 124 Questions| With Complete Solutions
- Course
- MKTG 3340
- Institution
- Southern Methodist University
what is marketing? correct answer: the management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? correct answer: 1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through...
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