IAB Digital Media Sales Certification - Detailed Content 2023 Questions And Answers (RATED A+)
5 views 0 purchase
Course
IAB Digital Media
Institution
IAB Digital Media
Tags - ANSWERScode that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative
Pixles - ANSWERSa 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad deliv...
IAB Digital Media Sales Certification - Detailed Content 2023 Questions And Answers (RATED A+)
Tags - ANSWERScode that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative
Pixles - ANSWERSa 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting
Assets - ANSWERScreative design, logos, images, or text provided by the advertiser
Pacing - ANSWERSrefers to the process of ensuring that a campaign is going to fulfill according to schedule.
Campaign Optimization - ANSWERSthe process of tracking the pacing and the performance of a campaign, and making changes to ensure both are successful
Reporting - ANSWERSthe process of keeping the buyer informed on how the campaign
is pacing and performing, as well as any optimization changes that are being made
SIC Targeting - ANSWERSstandard industrial classification targeting that limits unique reach
Audience - ANSWERSa group of people who visit a specific web site or who are reached by a specific ad network
Awareness, Consideration, Preference, Purchase - ANSWERSThe Traditional Consumer Buying Funnel (4)
Awareness, Consideration, Preference, Purchase, Loyalty, Advocacy - ANSWERSThe Consumer Decision Journey Framework (6)
Owned Media - ANSWERSChannel a brand controls
Owned Media - ANSWERSMedia Type: Examples -
Website, Mobile Site, Blog, Twitter Profile
Owned Media - ANSWERSMedia Type: The Role - Build for longer-term relationships with existing potential customers and earn media Owned Media - ANSWERSMedia Type: The Benefits - - Control
- Cost Efficiency
- Longevity
- Versatility
- Niche Audiences
Owned Media - ANSWERSMedia Type: The Challenges - - No guarantees
- Company communication not trusted
- Takes time to scale
Paid Media - ANSWERSBrand pays to leverage a channel
Paid Media - ANSWERSMedia Type: Examples -
Display Ads, Paid Search, Sponsorships
Paid Media - ANSWERSMedia Type: The Role - Shift from foundation to a catalyst that feeds owned and creates earned media
Paid Media - ANSWERSMedia Type: The Benefits - - In Demand
- Immediacy
- Scale
- Control
Paid Media - ANSWERSMedia Type: The Challenges - - Clutter
- Declining response rates
- Poor credibility
Earned Media - ANSWERSWhen customers become the channel
Earned Media - ANSWERSMedia Type: The Role - Listen and respond - is often the result of well executed owned AND paid media
Earned Media - ANSWERSMedia Type: The Benefits - - Most credible
- Key role in most sales
- Transparent and lives on
Earned Media - ANSWERSMedia Type: The Challenges - - No control
- Can be negative
- Scale
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller papersbyjol. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.99. You're not tied to anything after your purchase.
