Corporate and Marketing Communication 2 (LCX049B05)
Essay
Corporate and Marketing Communication 2 Final Essay for easy guide to pass the course!
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Course
Corporate and Marketing Communication 2 (LCX049B05)
Institution
Rijksuniversiteit Groningen (RuG)
This paper is about Levi's campaign "Buy Better, Wear Longer". I analyzed four textual artifacts, using the semiotic and honeycomb approach. This paper will give you an idea of what they expect in your essay:) Good Luck!
Corporate and Marketing Communication 2 (LCX049B05)
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How Levi’s ‘Buy Better, Wear Longer’
Campaign Were Able to Market to Their
Stakeholders about Sustainability and
Durability
Christabel Vinka Dharmawan (S4894383)
20 January 2023
, Table of contents
Table of contents 1
Executive Summary 1
Introduction 2
Research and Findings 3
Honeycomb Approach 4
Semiotic Approach 4
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