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GOOGLE DIGITAL GARAGE CERTIFICATION EXAM/117 QUESTIONS AND ANSWERS (A+)
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GOOGLE DIGITAL GARAGE CERTIFICATION EXAM/117 QUESTIONS AND ANSWERS (A+)
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GOOGLE DIGITAL GARAGECERTIFICATION EXAM/117
QUESTIONS AND ANSWERS
(A+)
"Because online attention spans are shorter, a great
hook or opening sentence is important to draw people
in." What is this a best practice example of? - =Writing
engaging online copy
-A lot of factors can affect how well a website will rank
on search engines. What role does metadata have in
this process? - =Provides search engines with more
consistent and clear information about what's on the
website
-Analytics can help optimize your website for which of
the following? - =For different devices, navigation &
search
-Building a plan will help you to focus your efforts when
using social media. What should you consider when
making your social media plan? - =Your audience's
interests
-Digital marketing isn't just about selling your products
internationally. It can be used to great effect for local
businesses. What do we mean by 'local businesses'? -
=A business that operates from a specific geographic
location
,-Fill in the blank: When considering expanding a
business internationally, the best place to start is
to__________? - =use online tools to help you
understand where there's a strong demand for your
products
-Fill in the blank: When search engines use factors like
geolocation, IP address and location based search
terms to produce geographically tailored results, this is
called _____________. - =Local Search
-Fill in the blank: When you are considering the layout of
the product pages, it is important to put them in
________ order? - =hierarchical
-Fill the blank: 'Search engines _________ the internet
to discover content.' - =crawl
-Fill the blank: When it comes to promoting a business
locally, search engines can _______________ your
business in the search results page if the user is near
your location. - =prioritise
-Fill the blank: When managing SEM campaigns, the
best way to optimize your quality score is to improve the
_________ of your keywords, adverts, and landing
pages. - =relevance
-Fill the blank: When optimizing SEM campaigns,
negative keywords _________ your ads from appearing
when people search for things that aren't relevant to
your business. - =prevent
, -Fill the blank: When you link Google Ads with Google
Analytics you are able to understand which ________
are driving performance. - =Paid keywords
-Fill the blanks: When advertising internationally, you
should make your business ______ to the new market,
consider the ___________ and any possible
___________ implications. - =accessible, supply chain,
legal
-Gaining backlinks to your website is a great way to
improve the SEO performance. What best practice will
encourage people to link back to your site? - =Write
some great content they will find useful
-Google Search Console "Crawl" reports let you
monitor...? - =If Google can view your web pages
-How can businesses benefit from using analytics on
their website? - =It will show you where your audience
comes from
-How can you attract social media users to share your
video content online? - =Tag them in posts
-How can your business benefit from video without
making one yourself? - =Advertising on other people's
videos
-How do you handle data in analytics to gain greater
insights into our audience's behavior? - =Segment
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