MGT 6311 - FINAL EXAM WITH COMPLETE SOLUTION 2022
Youtube Stats
- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of...
MGT 6311 - FINAL EXAM WITH COMPLETE
SOLUTION 2022
Youtube Stats
- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos
- Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats
>4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views
A video is considered a view on Facebook if it runs for at least 3 seconds
Impact on Video on email
Including video in email increase consumer engagement and has an overall positive
impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites
Video has a roughly 100% increase in conversion rates
Online Video Stats
- online videos will account for 80% of all consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends
and peers
- 85% of the US internet audience watches videos online.
Business goals for using online video
,- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors
- 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through
their mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
Video Content Tips
- Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video
Onsite videos are a use of videos on an organizations website
Online Video
Online videos are videos residing on a third-party site such as YouTube
Benefits of Onsite Video
- Make Website Stickier: makes customers spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer
journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more
engaging process
- Entice Conversion/Purchase: help the influence of conversion or purchase
Onsite Video Best Practices
- Providing Control: make it easy for users to control the video
- Context: think about the overall context to the video and potentially use text, music,
imagery and so forth to further enhance the video
, - Highlights: make it very easy for users to understand the topic or topics and the length
of the video
- Ease of Dissemination: make it super easy for viewers to share our videos
VSEO (Video Search Engine Optimization) Components
- Keyword Relevance: we want to consider the best keywords to use that correlate with
our videos
- Title: specify a title for the video
- Description: Users will see this when video results are returned, and they may show in
search engine results as well
- Meta Tags: metadata associated with the video to help the platform better understand
what the video is about
- Keep Channel Content Fresh: set up a brand account - Within this account, we can
create a channel that's specific to our business or organizationThis is where we want to
house our videos
- Encourage Likes and Sharing: This might be done within the video itself, and we can
also encourage this behavior in the video description
- HD: Upload videos using a high-definition format
VSEO - Consumer Driven Components
- Rating: Viewers of videos can rate a video by giving it a thumbs-up or thumbs-down
- Comments: Consumers can also provide comments for the video. Comment count has
been shown to strongly correlate with higher rankings
- Views: The total number of video views is also a ranking factor
- Shares: By encouraging users to share the video, we entice advocacy and drive more
views. Shares have also been shown to have a strong tie to first page rankings
- Playlist Additions:
- Subscribes: users can subscribe to a channel. There's a moderate level of correlation
between subscriber size and rankings
- Flags: Users can flag videos with the report feature
Video on Facebook
- 8 billion daily video views on Facebook
- 85% of users watch the videos with the sound off
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