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Summary

Summary Introduction to Export Management

5 reviews
 378 views  19 purchases
  • Course
  • Introduction to Export Management
  • Institution
  • Haagse Hogeschool (HHS)

This is a summary of the slides at the lectures, with notes of what is important. At the end of the summary some example questions are given with the right answers. This helped me a lot to get an 8 on my test.

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Document information

  • January 8, 2017
  • 27
  • 2014/2015
  • Summary

Subjects

  • export
  • export management
  • introduction
  • introduction to export

Written for

  • Haagse Hogeschool (HHS)
  • European Studies
  • Introduction to Export Management
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5  reviews

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Content preview

Introduction to Export Management
Exam: 6 open questions, one case study and one calculation – answer in one sentence,
if you write too much it is not going to be read.

Reactive reasons for export:
- Diversification
- Small or declining home market
- Access capacity

Four stages of export:
- Export surplus
- Export marketing
-
- International

Export a structural approach – Chapter 2
Porter’s value chain
It shows the entire value of the organisation. You look for strong points and weak points and find
your competitive advantage.

Are all activities important? No, you do a quick scan to see what things are important.
Three criteria, if the department matches with one of these criteria it is important.
- Create economic value
- Helps you differentiate from competitors
- Does it create costs

For the exam: Learn the Porter’s Value Chain model
Describe the five important activities of Porter’s Value Chain Model

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