The Dynamics of Persuasion, Communication and Attitudes in the 21st century
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Wageningen University (WUR)
Voeding en Gezondheid
CPT-23306 Communication and Persuasion
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CPT-23306 Communication and Persuasion Lectures and articles
Table of Contents
Lectures..................................................................................................................................... 2
Lecture 1 Introduction and forming groups .............................................................................................2
Part 1: Introduction and forming groups ............................................................................................2
Part 2: What is persuasion? ................................................................................................................4
Lecture 2: Basic principles of persuasion ................................................................................................9
Lecture 3 Attitudes ................................................................................................................................18
Lecture 4 Guest lecture on Think or not think by Sofie van Rongen ....................................................32
Lecture 5 Interpersonal communication ................................................................................................42
Lecture 6 Guest lecture on narratives (Interpersonal persuasion and storytelling) by Merlijn van Hulst
...............................................................................................................................................................51
1. Intro...............................................................................................................................................51
2. About stories .................................................................................................................................51
3. Cases .............................................................................................................................................52
4. Conclusion ....................................................................................................................................53
Lecture 7 Ethics and consistency ...........................................................................................................54
Lecture 8 Affect and Feedback on assignments ....................................................................................59
Lecture 9 – Guest Lecture from the Dutch tax administration (ministerie van financiën) on Persuasive
campaigns by Harry van Rooij ..............................................................................................................66
Lecture 10 Social dilemmas...................................................................................................................70
Lecture 11 Guest Lecture on Social influence by Bob Mulder .............................................................78
Lecture 12 Persuasion in the policy process & Exam preparation ........................................................84
Articles .................................................................................................................................... 89
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