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MNB3701 REPORT 3 ASSIGNMENT 6 2023 (C)
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muzavazi47@gmail.com MNB3701DISCLAIMER
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MNB3701
Principles of Global
Business Management
REPORT 3
(UNIQUE NUMBER: XXXXX)
by
XXXXXX
(XXXXXXXXX)
DEPARTMENT BUSINESS
MANAGEMENT
DECLARATION
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Declaration of own work
I hereby declare that the material which I now submit for this assessment is
entirely my own work and has not been taken from the work of others. Work that
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Table of Contents
Executive summary ................................................................................................................................. 1
Background ............................................................................................................................................. 3
Literature search ..................................................................................................................................... 5
Institution-based view ............................................................................................................................ 5
Formal institutional framework .............................................................................................................. 5
Informal institutional frameworks .......................................................................................................... 8
Resource-based view ........................................................................................................................ 11
Resources in McDonald’s South Africa .......................................................................................... 11
Evaluation of McDonalds’ resources using VRIO ......................................................................... 14
Challenges trading internationally.................................................................................................... 15
Implication for management ............................................................................................................. 18
Foreign Direct Investment (FDI) evaluation ................................................................................... 19
Exchange rates ...................................................................................................................................... 22
Fluctuations in exchange rates and currency risk exposures ............................................................... 23
Strategies to manage exchange rate fluctuations ................................................................................. 23
Global, regional and bilateral economic integration ............................................................................. 25
Socially responsible business ................................................................................................................. 26
Conclusions ........................................................................................................................................... 29
References............................................................................................................................................. 31
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